Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines

Bill Hartzer

Adding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. I have been working on my own site, this site, to optimize it for page load speed.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimisation, you can’t really use the information about all the “direct” traffic to anything.

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimization, you can’t really use the information about all the “direct” traffic to anything.

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

Similar Posts: Will The New Pinterest Analytics Convince More Brands To Start Pinning? Guidelines Marketing & Communication Pinterest Social Network Branding how to Marketing online presence platform rich pins storytelling visual communication

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

Social Media Analytics – How to Engage With The Data Of Social Media. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paper

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ICYMI – Twitter analytics, out-app purchases, Airbnb, Kindle

Danny WhatMough

Twitter takes aim at Facebook by pushing its organic reach potential and releasing a new analytics dashboard. This is a great new site that links to guidelines and assets for all the main social sites. A great new guide to Pinterest analytics from Brandwatch – definitely worth checking out. Google Analytics launches dedicated iPhone app.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines.

A Surefire Way to Get Verified on Twitter

agora pulse

There’s a set of guidelines which are applied to verified accounts. Take your time and follow those guidelines to avoid rejection. Twitter Analytics Twitter management

How to Measure the Quality of Your Content

Proactive Report

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Tracking Success with Analytics. Google Analytics can help you discover how well your content is performing.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Just Ignore Bing’s/Google’s Guidelines. Analytics.

How to Create Achievable Social Media Goals

Sprout Social

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. This can be an excellent guideline for creating goals that work for your company. Measurable : This is where analytics come in.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar.

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). Free SEO and Google Analytics Tools For You.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

How to Measure PR Effectively

Proactive Report

While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

Best Practices for Instagram

Ignite Social Media

Remember that you want to post creative that is consistent with your brand guidelines so when people are scrolling fast, they know what brand that post is coming from without even looking at your profile picture. Most importantly, be sure to deploy analytics software to gain insights on top and bottom performing content. Let’s be real, if you aren’t on Instagram, you’re missing out. Instagram remains the golden child of the social media scene for marketers.

25 of the Best Facebook Page Apps to Give Your Business a Boost

Hootsuite

Perhaps you’d like to promote a new product, post community guidelines , or create a branded game. Facebook Pixel is technically an analytics tool, but it’s needed to make sure you can track and target your ads. Facebook page apps for tracking and analytics. Hootsuite Analytics.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Analytics. We talked about tools, trolls, staffing, structure, goals, guidelines and much more. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Guest Post by Kristie Aylett. Metrics. Dashboards.

Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. Establish social media guidelines. Guidelines also help protect your company’s reputation and ensure against legal trouble and security risks. Make the guidelines easy to understand and follow.

15 Free Social Media Training Courses and Resources

Hootsuite

Social analytics and campaign evaluation training courses. These courses will help you deliver social media analytics reports or presentations proving your campaign’s ROI (return on investment). Google Analytics for Beginners – Google.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

Napkin Labs’ analytics tool can help brands determine who their Superfans are and get fan-level analytics about how often they share, post, and connect with a brand. Here are some of our guidelines on how to create quality Facebook content, based on our own experience: Think local.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow. Social Media Analytics. Get a sense of what social media analytics tools the candidate has used to grab such metrics.

How to Win with Video (Even If You’re Terrified)

The Realtime Report

Include guidelines you can reference with brand colors, content themes, formatting specifications, etc. One of the most important things to ask yourself before you start is ‘How am I going to keep track of analytic data?’ How to Win with Video (Even If You’re Terrified).

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Small Business Owner: Google Crushed Me

Bill Hartzer

I contacted this small business owner, and he confidentially told me about his website, and shared the Google Analytics data with me. Who can only hope to be good enough to keep up with Googles in flux guideline changes they until recently never announced.

How Do You Measure Social Media Success?

agora pulse

” But here are some guidelines: What are the key metrics of your closest competitors? Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media?

How Much Does Social Media Influencer Marketing Cost?

Buffer Social

While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves. This is because the guidelines below might not always apply to your influencer marketing campaign.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F.

How to Post on LinkedIn

agora pulse

Before you take the time to create something though, make sure that it fits in LinkedIn’s guidelines for video posts: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, and WebM formats only.

Have You Been Hit By Either The Panda Or The Penguin?

Small Business Mavericks

There is a relatively easy way to tell, if you have Google Analytics (or any good analytics software). Whether it’s Panda or Penguin, you will need to work on areas that don’t meet Google’s quality guidelines. Google is not against search engine optimization , in fact, it has written guidelines on how to get it right.

Top 4 Digital Priorities for Higher Ed CMOs

Convince & Convert

CMOs can collect and nurture leads throughout the student lifecycle with A/B tests and customized analytics. CMOs can enforce consistent brand guidelines and improve brand recognition. photo credit: matt.hintsa via cc.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Follow Google Webmaster guidelines well – this is now the only option.

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

These are general guidelines, and your organization may be using different tools and tactics based on your company’s goals and customers’ preferences. He works with clients on SEO, analytics, lead generation, sales enablement, customer success, and inbound marketing strategy.

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Association Social Media: The American Institute of Architects (AIA)

SocialFish

We’ve established community guidelines that we ask all of our followers to abide by and the guidelines are posted on our website. Occasionally I’ve had to link to the guidelines when someone appears to be disrespectful.

Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Social media is all about interactions.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

So, the computer processes the data and uses the output data as a guideline that it improves over time as it processes more data. AI and Analytics. Descriptive analytics has been around for a long time.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

4 Instagram Influencer Marketing Tips: Create a Set of Guidelines for Your Influencer Partners. By setting clear guidelines, you can help ensure that you get the highest return on your Instagram influencer partnerships. Looking for influencer marketing tips for the holiday season?

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It’s not what is missing in the tools, but what is missing in the instructions and guidelines … always keeping first and foremost the fact that the real opportunity here is creating a connection, not simply scheduling posts, automating responses, and being alerted about mentions. .

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Use your branding colors, guidelines, and ideal customer profile to create a compelling first impression. Use Analytics to Guide Your Strategy. Another tool which is more analytics-driven is Bird Song Analytics. Did you hear the latest social media stats?

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Buffer Social

There are three key takeaways from this guideline: You cannot post identical (or even almost identical) content to multiple accounts. With this new guideline, we have implemented three changes to help you stay clear of this guideline.

How to Design Your Content Strategy

SocialFish

What are your organization’s policies and guidelines for content creation. related) How do you navigate the politics when analytics show that something’s not useful? I’m not a giant fan of rules as anything more than guidelines.

9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

Use research and data from your social platforms, Facebook Audience Insights , Google Analytics , and your internal sales tools or CRM to find out more about your customers. How does your brand follow grammar and punctuation guidelines? Visual guidelines. Analytics tools.