Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Ignite Social Media

NOVEMBER 19, 2018

2019 Social Media Metrics. To help you start thinking about 2019 social media metrics, we put together a list of widely used social media objectives and the 5-must-have metrics for each one. Confirm the traffic you sent by looking at those your website analytics platform tracked. %

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

Examples 52

Examples Social Media Brands Issues 52

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

NOVEMBER 11, 2021

Unfortunately, email brings the same problem: a different agent who doesn’t see your chat history, forcing you to explain your issue from the beginning. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. an easy set up so you start seeing results fast).

Social Media Management 121

Social Media Management Social Media Platform Review 121

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. Over $126 million in fines have been issued to companies violating GDPR as of January 2020. What is GDPR, anyway? Good question!

Social Media 132

Social Media Privacy Marketing Policies 132

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Products 136

Products Social Media FAQ Sentiment 136

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148

Brands Marketing Real Estate Collaboration 148

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network? Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

agora pulse

NOVEMBER 12, 2019

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. Social media drives 25.6% Navigation issues. Poor page design.

Organization 89

Organization Social Media Discount Survey 89

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Other social media platforms like Instagram and Facebook have their own algorithms, too.) What is the Threads algorithm? A scheduling tool (see above!)

HootSuite 82

HootSuite Feed Feedly Instagram 82

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Hootsuite

JULY 22, 2019

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. And the very best ones allow you to schedule across different types of social platforms—saving you even more time.

Social Media 111

Social Media HootSuite How To Social Media Management 111

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. consumer’s purchase path.

Social Media 148

Social Media URL Conversation Report 148

Keyhole.co

SEPTEMBER 8, 2020

Have you ever come across a website that doesn’t have any social media icons? These social media icons point website visitors to the brand’s social media pages so they can connect with them through multiple channels. Among these is legality, because these social media icons are still registered trademarks.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

JULY 7, 2022

You’ll need to download a separate app to access YouTube Studio on mobile. You can manually download it from the app store or through your YouTube app. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 116

YouTube Marketing Library Video 116

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Think Beyond Social Media. Choose the most important metric, like report downloads and measure your success.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Like all social media, Twitter is a social platform. Open Twitter Analytics.

Twitter 145

Twitter HootSuite Notification Analytics 145

agora pulse

OCTOBER 1, 2020

As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy? With a SWOT analysis, you can get helpful insights into your social media performance and create a smart strategy.

Analysis 114

Analysis UGC How To Social Media 114

Keyhole.co

MARCH 24, 2023

Moreover, social mentions give away a handful of insights. Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Some of them are: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

JULY 21, 2022

Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. What does ROI mean? “That can’t be right!”

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

SEPTEMBER 30, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Cart abandonment has always been an issue in online shopping. The best chatbots answer questions about order issues, shipping delays, refunds, and returns. Data and analytics. Let’s dig into how they do it.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Despite the issues, is it actually worth investing your money in paid tools? Let’s have a look at it.

Industry 52

Industry News Google Brands 52

Razor Social

JUNE 6, 2018

Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. Is this the new SEO i.e. SMO (Social Media Optimization)? If there are any issues, the tool will provide recommendations on how to fix them.

Analysis 111

Analysis Tools Analytics SEO 111

Hootsuite

SEPTEMBER 23, 2021

It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. But obviously, these issues haven’t stopped millions of users worldwide from embracing the app.

How To 141

How To Privacy Trends Library 141

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads. Landing pages. Blog posts.

Data 117

Data Marketing How To Collaboration 117

Hootsuite

NOVEMBER 23, 2022

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In a way, TikTok sounds work like hashtags do on other social media apps. That’s because potential copyright issues could arise if they use them in an ad. Download now. Get more engagement.

How To 94

How To Library Trends HootSuite 94

BeingOptimist

MAY 31, 2023

Vanity: Some people love to get noticed on social media. Additionally, non-affiliated apps may not receive regular updates or support, leading to compatibility issues or unreliable functionality. To maintain the safety and integrity of users VSCO has not allowed any third-party apps to access its analytics.

Privacy 98

Privacy Platform Policies FAQ 98

Pixlee

SEPTEMBER 29, 2020

Social media engagement including liking, sharing, and commenting on posts. Highlight any urgent issues. 1 Likes, Comments, and Shares on Social Media Platforms. billion people use social media worldwide. Downloads and Usage. It’s pointless if someone downloads your app but never uses it.

Engagement 90

Engagement How To Metrics Loyalty 90