Analytics Blog Focus Group Marketing 
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. dark social.
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Audiense
DECEMBER 19, 2016
In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. From: How Microsoft uses social analytics, and how you can too ).
Later
JUNE 11, 2021
This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Use Twitter Analytics or a third-party tool to analyze old Tweets. You can also use a third-party analytics tool to learn more about your followers.
Keyhole.co
MARCH 16, 2023
On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Social media marketing guru Carlos Gil put it more succinctly : “Talk to your audience, make conversation, build relationships.
Keyhole.co
SEPTEMBER 28, 2023
Why not run a focus group and talk to followers directly? Monitor analytics on a regular basis As mentioned, data is king on social media. To get the best insights, you need the right analytics tool. Keyhole is an all-in-one social media analytics tool. On the one hand, you want to engage your audience.
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