Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” To get the most out of your content, look at what other B2B buyers are using for distribution. More than 75% of B2B buyers prefer to use recommendations from their professional network. Prospect referrals.

Metrics 138

Metrics B2B Software Social Media 138

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. 4: Curate content and create copy.

LinkedIn 115

LinkedIn Tips Curation Training 115

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

JUNE 15, 2023

In that way, content creation doesn’t need to feel like second-guessing what your audience wants – it can be a concrete process informed by social analytics and insights. Combining your content publishing insights with your social listening analytics – engagement, conversions, follower growth, etc. –

B2B 62

B2B Sentiment Analysis Influencer 62

Webbiquity SMM

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. I also like the fact that you can connect your Buffer account to your Google Analytics one – this way, you can track your social media traffic in-app. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 234

Social Media Tools Software Curation 234

Hootsuite

APRIL 29, 2020

key demographics for the account, derived from analytics. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Keeping a close eye on your analytics can help you understand what is most likely to work for your audience. the goals for the account.

Template 145

Template Templates Social Media Tools 145

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. To learn more about how you can maximize content curation , check out this video. The key here is to follow up and demonstrate the outcome.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 145

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. She likes researching topics related to B2B and SaaS.

YouTube 59

YouTube Analytics Analysis Engagement 59

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. Let’s Talk Content Creation and Content Curation. To improve reach and engagement, you may want to use social media management tools or native analytics to find the best times for your brand to post.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Subscribe to “B2B Marketing Now” to stay up to date ! Spotify adds new Facebook sharing option. This is an interesting item to include here but stay with me.

Marketing 110

Marketing YouTube Overview Instagram 110

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts. Analyze your LinkedIn page analytics with Keyhole 3.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts. Analyze your LinkedIn page analytics with Keyhole 3.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Writtent Blog

JUNE 25, 2013

Use the dashboard to curate content in real-time. In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. Conferize curates leading conferences, and the content and social media surrounding these events.

Tools 91

Tools Content Blogger Curation 91

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

NOVEMBER 1, 2021

A recent study with B2B decision-makers on their perception of thought leadership found that 89% of them say it has enhanced their perceptions of an organization. That means that as a brand, you are able to curate content, distribute branded material and keep an eye on analytics. Establishes thought leadership.

Training 124

Training Study Metrics Social Media 124

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. .

Proposal 103

Proposal Price Project Education 103

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Later

SEPTEMBER 19, 2018

However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. When it comes to using Instagram for small business, you need to approach it as a curated visual experience that showcases your brand.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Make it Count: Content Marketing Analytics. This fact has created an interesting playing field for content-minded professionals. Are you measuring enough?

Resources 99

Resources Content Case Study eBook 99

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

ROI 74

ROI Process News Content 74

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Identifying influencers and content curation possibilities. PPC for lead generation and B2B. Understanding and using Google Analytics Data. PPC for lead generation and B2B. Topics include : Content curation and sharing on social media. Offered by: Coursera.

Class 40

Class Skills Social Media Marketing 40

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. But curation is also key. had better sharing analytics, the users could be more strategic in their sharing which means consumers would get more quality content.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

FEBRUARY 1, 2016

The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer. Data is power, but Big Data is the massive collection of predictive analytics and industry information, a thing much greater than power.

Content 60

Content Tips Analysis Curation 60

Oktopost

JULY 24, 2023

It’s a 1:1 ratio of creativity and analytics, but the great thing is that each one supports the other. The more creative you are with your marketing efforts, the stronger your analytics will be; the better your analytics, the more you can orient that frenetic creativity toward your target audience. Centralizing your efforts.

ROI 62

ROI Analytics Social Media Curation 62

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. The same best-practices that you implement when posting your own quality content also apply to curated content shared on LinkedIn. You can find your top posts under the analytics section on your Buffer dashboard.

LinkedIn 104

LinkedIn Company Tips RSS 104

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Convince & Convert

JUNE 2, 2010

The killer app isn’t information, it’s curation. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. to get a glimpse of the potential for friend-curated information.

Social Media 134

Social Media Strategy Curation Privacy 134