5 Content Curation Best Practices For B2B Marketers

Oktopost

Content curation has been a long-standing buzzword in social media marketing. However, those marketers are missing out on the benefits curated content can bring to their […]. While it seems to be on the radar of many marketers, not all of them invest in this tactic, as they feel it’s not worth the time and effort. Social Media Marketing Marketing Tips Social Listening Social Media Management Thought Leadership

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Permium version includes automated content curation.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic.

Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Someone else curated the collection.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Includes a downloadable “B2B Creative Playbook.” Facebook-Curated Editorial Content.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. But for B2B marketers?

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. “Traditional&# media is struggling.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. In other words, we curate the content, but don’t own it.

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Let’s Be Clear on Content Creation vs. Content Curation

agora pulse

Content Creation versus Content Curation … which is best for your brand? Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. Why You Should Curate Content.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Curation Is Social.

How to Curate 6,000 Pieces of Content This Year

Convince & Convert

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content.

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. 25 Questions I Ask About B2B Content Marketing. Are you willing to not just create content, but curate it as well, sharing worthy information even if it''s not yours?

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

Social Media Attribution with Oktopost & Bizible

Oktopost

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. Curated content typically accounts for up to half of the links shared by B2B companies on social media. Inside Oktopost B2B Marketing Tools Lead Generation

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ).

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. 5 Ways You Can Employ Experiential Marketing in Your B2B Brand.

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The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding.

#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Since I’m flying back to the U.S.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

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Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!

Pam Moore

Why quality really matters in all facets of content creation and curation. Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it.

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Be Social Don’t Just Do Social

Convince & Convert

Brian not only produces his own content, but curates other people’s content that he agrees with or finds value in. By curating content he stands behind, he has the opportunity to align himself with others’ philosophies while telling his own story around that content.

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm?

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Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing B2B Marketing Tools

How Social Media Examiner Became the Biggest Site in Social

Convince & Convert

“The social team serves up not just our own content, but [they] curate content that is of exceptionally good value. ” Give away whatever you can give (advice, content, curated content) rather than trying to promote whatever it is you’re trying to promote.

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Lessons From Running 400,000 Social Media Contests

Convince & Convert

Another way that ShortStack markets itself is through their blog , where they curate content that they feel is valuable to their customers. Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Content Creation Content Curation Content Marketing

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The Magic Pill for Content Marketing

Convince & Convert

At this point, you can benefit from curating content from your employees and customers. Content Pros Podcast b2b marketing b2c marketing content creation content marketing content pros digital marketing Tweetable Moments A blog is free like a puppy, not free like a beer.

Integrate Oktopost with Your Favorite Apps, with Zapier

Oktopost

More than half of a B2B company’s social feed is curated content. Inside Oktopost B2B Marketing Tips B2B Marketing Tools

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Jay: To be a true relationship marketing expert, can you do that as a content curator, or do you have to be a content creator? Curation is all the rage now. Jay: Hey, everybody.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Social Media B2B ). Social Media B2B ).

Four Benefits of Social Media Marketing

Webbiquity SMM

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Done right, B2B social media marketing is time-consuming.

5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. appeared first on B2B Marketing Blog | Webbiquity. Guest post by Lilach Bullock.

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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

Curate your content thoughtfully with your audience in mind, and tag others—customers, partners, industry thought leaders—as appropriate. The post Four Easy Ways To Improve Your LinkedIn Company Page appeared first on B2B Marketing Blog | Webbiquity. Guest post by Stuart Cooke.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Why LinkedIn influencer marketing matters for brands

Sprout Social

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them.