Webbiquity SMM

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. Quantity still matters.

Research 257

Research Report Social Media CPM 257

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. This is critical because it’s entirely too easy to get lost in all the metrics that we have on social media. Analytics is about processing data. Dash This .

Report 126

Report Social Media Tools ROI 126

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. On a weekly basis, we update our internal social dashboard with data from TikTok’s native analytics and connect as a team to discuss. . Stop treating followers as a vanity metric.

Strategy 117

Strategy Marketing Hashtag Influencer 117

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

OCTOBER 24, 2022

Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. Reach/Impressions: While this isn’t necessarily the most actionable, concrete metric, the engagement you get from employee spotlight posts can help propel your brand before many more eyes. Contentsquare.

Social Media 109

Social Media How To B2B LinkedIn 109

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Sprout Social

AUGUST 24, 2022

I love how personal and genuine brands can get on social media and the communities they can create. As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Harness the Voice of the Customer and community . By now you know that social media is a marketing powerhouse.

Data 101

Data Skills Meme Social Media Management 101

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Webbiquity SMM

APRIL 30, 2020

Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. This tool tracks important metrics such as engagement rate, impressions trend, and followers.

Instagram 159

Instagram Tools Hashtag Authentication 159

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray.

Report 100

Report Banking Metrics Loyalty 100

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. To see this, head over to  Profile > Analytics > Profile views. I landed several interviews thanks to the service and would highly recommend it to those looking for a new opportunity. 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 109

Analytics LinkedIn Tools Metrics 109

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Where is your community most active? What engages your community? Identifying strengths.

Analysis 88

Analysis Social Media ROI How To 88

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! The platform claims that the idea behind this shift was to improve metrics. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 75

Analytics LinkedIn Tools Metrics 75

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time. It is a powerful tool that can help you save time and effort monitoring social mentions and analyzing key metrics.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MAY 9, 2023

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Count on Instagram analytics tools like Keyhole to streamline the analytics journey. To check engagement, click on — Analytics > Overview > Engagement from the menu.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. It requires experience and analytical skills. Companies usually discover they have some, but not all, of the necessary resources in-house.

Social Media 168

Social Media How To Marketing Syndication 168

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 6, 2022

Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years.

Social Media 116

Social Media Sentiment Survey Marketing 116

Techipedia: Tamar Weinberg

APRIL 24, 2012

The service provider collects the data and supplies analytics. Service providers such as Mongoose Metrics are able to assign a unique phone number to each site visitor, which dynamically displays when they enter your site. Session Phone Tracking. Firms that are highly dependent on web leads often want more detailed lead tracking data.

Adwords 155

Adwords How To Module Aggregator 155

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Previous conference topics have included augmented reality, influencer marketing, virtual reality, content marketing, digital analytics, and more. CMIContent.

Conference 41

Conference Marketing B2B Class 41

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144