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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 113
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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 104
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The marketer’s guide to reporting on social video engagement

Sprout Social

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Hubspot 104
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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Patterns 120
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200
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5 best TikTok marketing agencies in 2023

Sprout Social

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).