Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Community management. Communities aren’t limited to only your customers, either.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 134

Team Social Media Management Skills Trends 134

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Zoho Social. Example of Agorapulse, a social media analytics tool. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Listen to customers If you’re implementing multiple marketing campaigns but it’s not what your customer wants, chances are you’ll experience losses.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 114

Case Study Marketing Directory Retail 114

Keyhole.co

FEBRUARY 3, 2024

How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JULY 21, 2020

It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. and calling them “social media manager” is a little much, don’t you agree?

Team 133

Team How To Social Media Management Embedding 133

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Social media listening tools help you understand who the big players are in your niche. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

MARCH 18, 2024

Leverage Data for Decision-Making With such a prolific social media presence , effective use of data is critical for Duke to measure what’s working and inform their strategy. Learn from Duke Men’s Basketball – treat your social media presence like the top priority it deserves to become.

Social Media 96

Social Media Marketing Nielsen Resources 96

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Oktopost

MARCH 15, 2021

Some paused their campaigns. It’s a lot easier to make inroads with fun, uplifting, community-building content. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. The best social ads will provide content that offers a rewarding experience or something of substantive value.

B2B 136

B2B Social Media Strategy LinkedIn 136

Unmetric

JUNE 18, 2019

Detect promoted posts of your competitors to uncover their paid social strategy. Get campaign intelligence to analyze various campaigns run by your competitors. Sociograph provides important insights that allow you to get a deeper understanding of your community and content. Now, here’s where it gets interesting.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

MARCH 29, 2023

Glean key competitor insights by conducting a social media competitive analysis. Use the analysis to answer questions about your competitors like: How do their current employees rank their work-life balance? When they started using social media to assist with hiring bus operators, they saw a 60% increase in resumes.

Social Media 100

Social Media Strategy Team Review 100

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable. Competitor analysis can also identify hashtags that got the best response from your target audience.

Tips 52

Tips How To Hashtag Authentication 52

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Social Flow. Pricing: Free.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Fyre Festival has been dubbed “the greatest party that never happened.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

” The music festival, which was meant to be exclusive and luxurious, had a massive influencer campaign that involved many celebrities. There was so much buzz that the #FyreFest campaign went viral and got 300 million impressions in 24-hours. Fyre Festival has been dubbed “the greatest party that never happened.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Content planning, analysis, and reporting The major part of your day will involve planning, analysis, and reporting.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

MARCH 20, 2023

A tool like Sprout turns weeks of manual analysis into a few minutes’ work. Sprout’s Competitive Analysis Reports narrow down how often competitors post videos, their top-performing posts and engagements across Instagram, Twitter and Facebook—no scrolling or spreadsheets required. Use this information to stand out in your industry.

Buy 117

Buy Video How To Template 117

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. Engaging with comments lets you connect with your audience and build a community.

Metrics 52

Metrics Analytics YouTube Video 52

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Users create posts in topic-based communities — called subreddits — and interact in comment threads.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Its Twitter analytics offerings also include keyword listening , campaign reporting and competitor analysis. But there’s a good reason for it.

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social. Track audience reactions to marketing campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Digimind

APRIL 19, 2018

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI.

Report 42

Report Social Media ROI Analysis 42

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. This tool also allows you to monitor your own social media posts and run competitive analysis.

Tools 52

Tools Social Media Sentiment Price 52