INDUSTRY INSIGHTS YOUR PEERS ARE READING
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. MORE
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option. PAID MONITORING SERVICES. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. Think of this exercise as the narcissistic approach to brand management. MORE
Paralysis by analysis. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. What are you looking to accomplish with your social media marketing efforts? Do you want to increase brand awareness? Social Media Marketing MORE
The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features. MORE
How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. MORE
The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. MORE
The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. CoSchedule is a one-stop platform for all your marketing needs. MORE
A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing. MORE
If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. MORE
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. MORE
What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. . . . . . . . . Creation, curation and aggregation. MORE
Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. MORE
Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. We all know how brands use this network to address consumer queries and complaints. MORE
“Your brand is what other people say about you when you’re not in the room.” For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. MORE
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Results can be exported to Excel for further sorting and analysis. Social Media Monitoring. Traditional PR + Social Media Monitoring. MORE
Net-Savvy Executive
APRIL 1, 2011
A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Back-channel emails are a wonderful thing.
Harp Interactive
JUNE 16, 2010
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 3: The Nine Best Facebook Marketing Tools. #4:
Unmetric
SEPTEMBER 9, 2019
If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy.
Ignite Social Media
AUGUST 17, 2016
How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization.
Buffer Social
FEBRUARY 9, 2017
Paralysis by analysis. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. What are you looking to accomplish with your social media marketing efforts? Do you want to increase brand awareness? Social Media Marketing
Webbiquity SMM
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.
Unmetric
JUNE 11, 2019
The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. CoSchedule is a one-stop platform for all your marketing needs.
SocialFish
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. Think of this exercise as the narcissistic approach to brand management.
Unmetric
JULY 9, 2019
Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. We all know how brands use this network to address consumer queries and complaints.
Sprout Social
FEBRUARY 13, 2019
“Your brand is what other people say about you when you’re not in the room.” For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.
Webbiquity SMM
OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Results can be exported to Excel for further sorting and analysis. Social Media Monitoring. Traditional PR + Social Media Monitoring.
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option. PAID MONITORING SERVICES.
Direct Marketing Observations
FEBRUARY 17, 2011
What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. . . . . . . . . Creation, curation and aggregation.
Hootsuite
OCTOBER 28, 2019
The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.
Sprout Social
OCTOBER 31, 2018
The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.
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