Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. What is a sentiment analysis tool?

Sentiment 128

Sentiment Analysis Tools API 128

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Keyhole.co

OCTOBER 22, 2024

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel.

Tools 52

Tools Facebook HootSuite Marketing 52

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics 104

Analytics Social Media Tools Price 104

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Webbiquity SMM

FEBRUARY 13, 2017

The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Social Media 221

Social Media Tools Netvibes Samples 221

Webbiquity SMM

OCTOBER 13, 2010

Results can be exported to Excel for further sorting and analysis. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information.

SM2 213

SM2 Vocus Alterian Radian6 213

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 133

Tools Strategy Brands Sentiment 133

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Here’s a handy list!

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. That’s where sentiment analysis can help you.

Sentiment 150

Sentiment How To Analysis Trends 150

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 145

Social Media Privacy Marketing Policies 145

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

Analysis 71

Analysis Data Sentiment Metrics 71

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Direct Marketing Observations

FEBRUARY 17, 2011

What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. I get that. It’s falling into two camps. Here’s the first. What sites were at the end of the spoke and so on and so forth.

Content 162

Content Curation SEO Adwords 162

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

Analytics 128

Analytics Tools Strategy Price 128

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Another thing to look at is your competitors’ marketing strategies.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Monitor customer communication online and reply to any social media comments as soon as possible. The right crisis management tool also helps with: Analyzing brand sentiment.

Press Release 123

Press Release Banking Reputation Marketing 123

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 111

Authentication Analysis Sentiment Tumblr 111

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. Why should you do Facebook competitor analysis? billion+ monthly users.

Analysis 52

Analysis Tools Facebook Sentiment 52

Keyhole.co

DECEMBER 5, 2022

Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. The key to competitive analysis is knowing what makes your competitors successful. To set content benchmarks.

Analysis 52

Analysis Social Media How To Sentiment 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions.

Reputation 129

Reputation Social Media HootSuite Sentiment 129

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. It also includes noteworthy add-ons like employer and software brand monitoring and app store monitoring. What is a reputation management service?

Reputation 124

Reputation Brands Sentiment Survey 124

Keyhole.co

OCTOBER 10, 2023

Enter brand sentiment analysis! In this post, we’ll explore the importance of brand sentiment analysis, how it works, and the steps you can follow to analyze your public sentiment and improve business outcomes. What is brand sentiment analysis?

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal.

Analysis 52

Analysis Types Tools Price 52

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

Analytics Social Media Tools Curation 125

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JULY 17, 2023

Google Alerts Think of Google Alerts as your helpful but not super insightful personal assistant: someone who can be trusted to collect all of the days news and gossip about you, but who isn’t going to provide any deep context or analysis along with it.

Reputation 89

Reputation Tools HootSuite Sentiment 89

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020. Brandwatch.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Social Media Tools Social Media Management 100

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 12, 2023

What are the different types of keyword monitoring? There are several types of keyword monitoring techniques based on your final intent. Some of the most popular use cases of keyword monitoring are: 1. Competitor analysis Want to know what your competitors are doing? Try to figure out what keywords they’re using.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Zoho Source: Zoho Our next Sprinklr competitor is Zoho.

Comparison 94

Comparison HootSuite Hubspot Price 94

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 106

Hashtag Analytics Tools Price 106