Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Social Media Marketing

APRIL 13, 2011

But what if you want to use a social network to collaborate internally? Until recently, no one dared share corporate secrets on social networks. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential. B2C marketers may have some luck.

B2B 148

B2B Social Media Jive Committee 148

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Webbiquity SMM

OCTOBER 22, 2021

Return to Google for competitive analysis. Utilize social media targeting. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Consider using the above strategies to more effectively promote your technology solution on social media.

Social Media 205

Social Media Tips Metrics B2B 205

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Catch all episodes here. Episode Summary. Makes sense.

Products 125

Products Twitter Marketing Real Estate 125

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing is A Loss Leader Activity. Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 18.

Template 80

Template Templates Social Media RFP 80

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Conduct a gap analysis.

Data 131

Data B2B Statistics Social Media 131

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. SocialPilot.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis.

Marketing 206

Marketing Metrics B2B ROI 206

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Reasonable pricing.

Software 101

Software Marketing Analytics B2B 101

Unmetric

JUNE 11, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

Analytics 125

Analytics Tools Social Media Curation 125

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan. Stick with it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Establishing authority to earn trust, increase brand authority, generate leads and drive more sales for your business takes time. Instead approach it with the mindset of “what I can do with the technology.”

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Why an audience first marketing plan can be a game changer for everything you do with digital marketing and social media success. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. According to a recent estimate , 12.1% mobile users in the U.S.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Analysis 181

Analysis B2B Advertising Types 181

Sprout Social

JULY 6, 2022

In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Maybe you’re able to emphasize a lower price point. Who’s running ads related to your business?

Research 97

Research How To Marketing Price 97

Oktopost

NOVEMBER 30, 2023

Create Customized Pages for Social Sharing If you find that you’re getting a significant amount of unattributed social traffic to your website it may be worthwhile to create custom pages specifically for sharing on social networks.

Forums 62

Forums Reddit Analytics Sentiment 62

Digimind

DECEMBER 19, 2017

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication.

Data 49

Data Social Media Brands B2B 49