33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

We will continue to do analysis on what titles get our readers to click and take action, but we’ve captured are some preliminary findings. That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2

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Trending Sources

10 Social Lessons for B2B Companies

Simply Measured

10 Tips for Increasing Brand Engagement on Instagram Download. Here are ten social lessons for forward-thinking B2B companies. This chart is an example of the insight you can generate through competitive analysis. 2016 Social Marketing Planning Guide Download.

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The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. How to Drive More Web Traffic From Social Media Download. In B2B, I’m mainly focused on generating leads. In B2B, you educate and inform. Content downloads?

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts?

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value.

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Why Social Marketers Need to Understand the Funnel (And How)

Simply Measured

For a B2B company, conversion can mean the user filled out a demo form and is routed to the sales team. If you can start showing how social is influencing content downloads, and driving leads into the sales funnel you will be able to speak in terms of revenue. Downloads.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. While both GetResponse and MailChimp are scalable, Marketo specializes in enterprise-level B2B testing. Education & Analysis Social Media

2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

What to Consider When Building Your Social Media Team

Simply Measured

How to Build a Better Social Media Team Download. B2B Message me if you are interested. How to Build a Social Media Calendar Download. Reports and Analysis. Education & Analysis

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%).

3 Paid Social Changes That Yielded Major Results

Simply Measured

While we are a B2B tech company , I feel that these results have wide application to other industries, as well. How to On-Board Your Social Team RIGHT Download. The Social Marketer’s Guide to Social Media ROI Download. 3 Quick Reports for Measuring Brand Awareness Download.

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STUDY: The Business Impact of Online Communities

SocialFish

Associations were much less likely than B2B and B2C organizations to have participation from sales, HR, and R&D within their communities. Sales participation in the community was more common in B2B and B2C organizations (45%) than with Associations/Non-Profits (13%).

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Download this report to learn about the emerging role of social media analysis. Related posts: Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul.

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Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Key Findings and Analysis. Analysis: Most inbound marketers create content. Analysis: There’s never enough time. Analysis: Creating great content is hard. Analysis: Inbound marketers face many hard-to-solve problems. Analysis: Blog success is all about interaction.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. Content marketing is a hot topic.

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How Is Dark Social Affecting Your Brand?

Convince & Convert

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. That means it’s not possible that these people landed on the page directly, and our analysis wasn’t entirely accurate.

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Download our new eBook “Trends in Paid Strategies for B2B Marketers” here. Image via BigStockPhoto.com.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. This can be useful both for searching for tags for your own content and for competitive analysis”) and Tweetreach.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Chapter 4: Budgeting, Analysis, and Successful Strategies : Hoping to answer the question “What am I supposed to do here?” You can choose among Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, Watch More, or no button. Download.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Blogging isn’t free.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

This is How You Measure Social Media ROI (Samir Balwani): Samir Balwani offers a nice analysis of how you can calculate social media ROI and suggests some great ideas for the future of social media. Critical analysis toward the creation of a strategic plan is paramount.

25 Success Tips for Writing Irresistible Customer Success Stories

Writtent Blog

Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Your company’s best advocates aren’t in your marketing department; they’re your current customers.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research).

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Sixty-five percent of B2B companies have blogs today (according to CMI and MarketingProfs research).

Price 41

Social Media Optimization Tools

www.toprankblog.com

Eric Miraglia ‘s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used.

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How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

While some B2B companies may find their clients are happy to be interviewed in exchange for exposure, offer to build your customer’s time commitment into a rewards program if they’re initially reticent. It’s so easy to get caught up in content envy.

How Kodak CMO Jeff Hayzlett Uses Twitter

Pamorama

The company is in the throes of repositioning itself as a B2B, and you can tell that he really loves his job. It’s a very worthwhile read — you can download it here. pamorama marketing, life, social media Home About Bookshelf Links Contact How Kodak CMO Jeff Hayzlett Uses Twitter by Pam Dyer on January 21, 2010 Share Here’s a great interview with Kodak’s Jeff Hayzlett in which he discusses his approach to his role as CMO.

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

ProBlogger

At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Start titles with actionable verbs like “Read,” “Download” or “Learn”. This is a guest contribution from Matthew Capala of SearchDecoder.com.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Once a customer logs onto your website, then takes an action (blog comment, survey, product review or purchase, download, view video, etc.), How about in the B2B space? Do you think that these connect plug-ins still provide the same value for a B2B company website?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

The measurement requires in-depth analysis and A LOT of asking “WHY?” Social Media Marketing ROI – Metrics And Analysis From Search Engine Land: a look at how to adapt currently available measurement methodologies and apply them to social media marketing campaigns.