Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online.

Reputation 98

Reputation Software Tools Sentiment 98

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. ” Or “the Southwest Airlines locker room at the University of Texas.” As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid?

Brands 81

Brands Sports Marketing Airlines 81

Socialized

OCTOBER 1, 2009

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today.

Social Media 145

Social Media Brands Radian6 Banking 145

Pixlee

APRIL 11, 2017

It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. HT-NEXT : San Diego, CA (March 12-14 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47

Travel Conference Tourism Hotels 47

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

OCTOBER 21, 2023

Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. You can save your reputation by acting quickly. Is it competitor analysis, consumer insights, or brand reputation management?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Ignite Social Media

DECEMBER 5, 2017

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand. Always, Always, ALWAYS disclose. Of course there is!

Influencer 111

Influencer Guidelines Review Airlines 111

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. But first things first: What’s PR crisis management?

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. Virgin Australia Airline features blog content for in-flight entertainment. How to Promote Your Blog Offline. The answer is simple. Offline promotion is worth it.

How To 49

How To Eventful Collaboration Blogger 49

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Hudgens has since walked back her comments and “apologized,” although damage to her reputation has certainly been done based on the replies. What constitutes a social media “crisis?”

Social Media 134

Social Media Sentiment Examples Issues 134

Keyhole.co

JUNE 30, 2021

Paid social media: your brand’s ads; PR campaigns; influencers’ posts. So, the sentiment of the mentions or comments to the posts should be measured to ensure the brand image is on track: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

However, real brand awareness comes from two sources: Native social media: your brand’s posts other people’s mentions of your brand Paid social media: your brand’s ads; PR campaigns; influencers’ posts. For example, KLM airlines ran a campaign called KLM Surprise. Partner with influencers and collabs 3. Create shoppable posts 2.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MARCH 27, 2020

Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. View this post on Instagram.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

MAY 3, 2017

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. Use Influencer Marketing to Help PR. One of the biggest creative avenues for enhancing your PR efforts is to incorporate influencer marketing. BRMens #BRMovesYou.

Social Media 100

Social Media Press Release Influencer Airlines 100

Hootsuite

OCTOBER 21, 2020

According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. But content about jet-lag reducing seat lighting may speak to airlines. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Hootsuite

AUGUST 11, 2020

influencers ) to follow. This is not good for your Instagram reputation, as it’s really a jerk move. Work with influencers in your niche. We’ve got a whole guide on Influencer marketing to help you out. Porter Airlines does a great job with custom icons featuring their cute mascot. Engage with existing communities.

Instagram 145

Instagram Tips How To Hashtag 145