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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111
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How to measure brand awareness

Sprout Social

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 110
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Likes are great, but conversions are the ultimate win.