Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

They’ve aggregated the entire Internet into what’s cool and what’s not so cool. Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. are the essentials of analysing what is being said about your brand online.

Brands 272

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 271

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is Sentiment Making Brands Stupid?

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. We care about the results because they present trends or aggregate data points in some way. That's analytics.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook Marketing Social Media Analytics Social Media Marketing Social Media Tools Social Media Trends Facebook Audience Insights

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. 11 of the best social media analytics tools for brands. Analytics

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. votes, comments, inbound links) and web analytics data (e.g. Are you planning on using automated sentiment to alert you to potential crises?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools.

Review 284

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports. Post by Adi Englander.

The complete guide to Instagram listening

Sprout Social

Determine your overall brand health and sentiment. With in-depth hashtag analytics , brands can see which tags get people talking and which tags can likewise help them expand their reach. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Social listening likewise goes hand in hand with sentiment analysis. Monitor your customer sentiment.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g Social Analytics.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Post by Adi Englander.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This sentiment can help promote a sense of cohesive culture and increase performance. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Post by Adi Englander.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 270

Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment.

What You Liked in 2010

Net-Savvy Executive

Sentiment Analysis is Not a Mood Ring - March 2010. Professional-Strength Social Media Aggregators - June 2010. New Dashboards Blend Analytics Sources - September 2010. Another year gone, another post or two in the archive. And now it's time to see which posts got the most attention this year. Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Human vs. machine analysis - April 2007 (#7 in 2009).

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Tools 116

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

p.s. for me, it’s easy-to-find analytics, essentially. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social. Sentiment is really hard to analyze. Aggregator sites are evil.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

137 Small Business Twitter Tips (Small Business Trends): One hundred and thirty seven people were asked to offer their best Twitter tips, and this has been aggregated and put in a document (PDF, but not linked to this page) for all to see. Instead, focus on your analytics.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

They would typically leverage social networking sites and news aggregators, and engaging in such a way that their message or product is communicated.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.