Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. This is what ROI stands for: Return on Investment… not Return on Influence or Return on Interaction or any other distraction. If you were to buy website visitors from some other place – they’d cost you money.

ROI 81

ROI Cost Adwords Engineering 81

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

ROI 40

ROI Social Media Analytics Cost 40

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding!

SMS 87

SMS Marketing ROI API 87

Jason Yormark

MAY 19, 2016

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. For many small businesses, the barrier to entry is cost.

Small Business 100

Small Business Adwords Paid Search Cost 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 220

B2B Brands LinkedIn Influencer 220

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Marketing to Serve

NOVEMBER 13, 2017

Whether you are a Google AdWords veteran, or you have just made the decision to enter the online advertising world, an understanding of Google AdWord’s keyword types is crucial. Whether it’s increasing the amount of clicks you receive or increasing efficiency through higher CTR and lower cost per conversions. Why keywords?

Adwords 68

Adwords Advertising Types Google 68

agora pulse

MAY 6, 2020

As director of marketing agency Contentworks , I understand the demands that the coronavirus has placed on different business sectors. When companies feel financial pressure, they often look to cut costs. And mistakenly, marketing is often the first thing to go. Only one in four plan to increase their marketing activities.

Social Media 106

Social Media Tips Discount Price 106

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). And with the cost being $0.10 And they did this with an ROI of over 700%. You can do the same and even build out more segmented lists.

Adwords 60

Adwords comScore How To URL 60

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Expect the cost of AR tech to come down in the next few years.

Social Media 132

Social Media UGC Adwords Influencer 132

Writtent Blog

MAY 28, 2014

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. How will you measure ROI? Some are free, others are paid, but they can all help you get incredible content marketing results. AdWords Keyword Planner. Google Webmaster Tools.

SEO 111

SEO Tools Content Marketing 111

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ Blank Tag Co.

Instagram 107

Instagram Adwords Advertising Feed 107

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Socialmedia.biz

JUNE 17, 2018

Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. Facebook has your answer. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface.

Social Media 168

Social Media Marketing Small Business Cost 168

Bill Hartzer

SEPTEMBER 6, 2013

Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage. With the ROI Calculator you can determine the profitability of a marketing campaign. Search Engine Marketing'

SEO 96

SEO Tools Review CPC 96

Bill Hartzer

MARCH 15, 2010

And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. It’s about optimizing your website marketing plan so that your website delivers ROI.

Engineering 131

Engineering Adwords Directory CPC 131

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Small Business Mavericks

APRIL 15, 2011

Provide value at all costs. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ Blank Tag Co.

Instagram 74

Instagram Adwords Advertising Feed 74

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

Social Media 103

Social Media How To ROI Hashtag 103

Writtent Blog

JUNE 17, 2013

Effective online marketing starts with thorough keyword research. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Google Adwords Keyword Tool. Market Samurai. That leads to a better reputation and more traffic and customers. Long Tail Pro.

Research 89

Research Tools Module Adwords 89

Twist Image

MARCH 20, 2014

That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). The above posting is my monthly column on marketing innovation for Strategy Magazine.

Instagram 97

Instagram Brands iPhone Adwords 97

Twist Image

APRIL 19, 2013

The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. How much money are you willing to spend against your marketing and communications. Defining the target market. Lock in a cost per acquisition.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Viper Chill

AUGUST 27, 2014

I had been in sales my entire life and knew I could sell internet marketing to local business owners. This was about 1-2 years before main street marketing and every guru was pitching local marketing. That is the #1 way to build a local business FYI: Parasite marketing. Is this a philosophy you would agree with?

SEO 79

SEO Company Hotels Marketing 79

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Josh S Peters

JANUARY 13, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , PPC » A little bit of PPC Strategy A little bit of PPC Strategy Written on January 13, 2010 by Josh Peters in Internet Marketing , PPC 1 Comment - Leave a comment!

Strategy 100

Strategy SEO Lijit Buy 100

Social Media Marketing

OCTOBER 21, 2015

You will end up saving both cost and time. This feature enables you to group and filter your products into separate Shopping Campaigns in Google AdWords. Although the overall ROI you see from Google Shopping is positive, possibility is there that some money is being lost on specific products while profit is coming from others.

Google 60

Google CPC Tips API 60

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. Let me know how I did in the comments.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Viper Chill

JANUARY 30, 2014

Paying for traffic wasn’t really something I had done too much of so I was pretty excited to add a new angle to my marketing efforts and fortunately, it really paid off. Enjoy… “What was your personal background before you got into affiliate marketing?” Most notably, the threads on the Stack That Money forum.

Affiliate marketing 92

Affiliate marketing Forums Campaign Adwords 92

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

Adwords 60

Adwords CPC Marketing Retail 60

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

ProBlogger

JULY 25, 2012

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. AdWords also offers display network ads.

Adwords 41

Adwords Google Facebook CPC 41