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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 231
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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. Video Marketing adwords for video content YouTube'

YouTube 146
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 100
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Top Marketing Trends for 2013

yMarketingMatters

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

Trends 277
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How to Run YouTube Ad Campaigns That Convert

agora pulse

YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. The competition for the viewer’s attention is decreased because they have to sit through your ad to see the content they’re intentionally trying to watch. You create YouTube Ads through Google AdWord’s ad creation system.

YouTube 103
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Free Content Is Killing Media (And Advertising)

Twist Image

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. It's a three-pronged approach: Charge for content. not the availability of free content. There is value in paying for content.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167