Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167

Google Adwords Marketing YouTube 167

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.

Trends 100

Trends Smart Phone Marketing Mobile 100

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

B2B 62

B2B Marketing Metrics Adwords 62

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

agora pulse

MARCH 14, 2018

YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. The competition for the viewer’s attention is decreased because they have to sit through your ad to see the content they’re intentionally trying to watch. You create YouTube Ads through Google AdWord’s ad creation system.

YouTube 103

YouTube Campaign Adwords How To 103

Twist Image

APRIL 4, 2011

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. It's a three-pronged approach: Charge for content. not the availability of free content. There is value in paying for content.

Advertising 111

Advertising Content Adwords iPad 111

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. This sets up the same dynamic as Google has with its AdWords. Whither the Check-In?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Twist Image

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84

Adwords Marketing eBook Advertising 84

Idaconcpts

JANUARY 14, 2013

Expect more and more SEO services to shy away from terminology that paints them as cheating the system and to embrace terms like content management. You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play.

SEO 140

SEO Adwords Smart Phone Mobile 140

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Mobile Ranking Factors – by Searchmetrics. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Twist Image

SEPTEMBER 28, 2012

There is a much bigger marketing and sales opportunity that exists. The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). mobile commerce. mobile social commerce. I never liked Facebook as an advertising platform. apple store.

Adwords 102

Adwords Facebook Retail Apple 102

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Start optimizing your ads and onsite content for the future.

Social Media 132

Social Media UGC Adwords Influencer 132

Twist Image

FEBRUARY 19, 2013

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. What about tossing your iPhone content to your car stereo? Advertising traditionally serves a traditional purpose.

Adwords 104

Adwords Apple iPhone Loyalty 104

Twist Image

MAY 7, 2013

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate.

YouTube 110

YouTube Adwords Apple Engineering 110

Pixlee

FEBRUARY 20, 2019

Savvy brands are using more user-generated content (UGC) to showcase their products because UGC converts better and is more scalable. Here is a good example of how to properly use images: Do make the page mobile friendly. Here is a good example of how to properly use images: Do make the page mobile friendly.

UGC 68

UGC Mobile Adwords Construction 68

agora pulse

APRIL 5, 2017

If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. Here’s an example of what you might use: [Who are we advertising for] – [What is the objective] – [What is the content/landing page?]. Platforms (desktop vs mobile – select at least one).

Adwords 133

Adwords Metrics CPC Campaign 133

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. In this article I am going to walk you through the most important GA admin settings, I’ll explain what they are and how and when you should use them to get the most return on your marketing efforts.

Analytics 110

Analytics Google URL Adwords 110

Mindjumpers

NOVEMBER 9, 2011

Pages work almost similar to Google+ Profiles in the sense that you can add people to circles and mention them, share content, make +1 and comments and create hangouts. This secures that you cannot push your page and content to people, but letting those interested come to you instead. Maintain your page with relevant content.

Google 223

Google How To Badge Adwords 223

Twist Image

AUGUST 30, 2012

You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding.

Adwords 81

Adwords CPM Price Advertising 81

Navolutions

APRIL 30, 2013

Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships. You can’t buy reviews, and they won’t sell you stars.

Review 166

Review Adwords Small Business SEO 166

Convince & Convert

JANUARY 8, 2016

It is via Google My Business that you connect your listings in Adwords as well. The world is increasingly going mobile , and so is Google. Once you log into your dashboard via desktop or mobile, you will see pages you have permission to manage. Get more content like this, plus the very BEST marketing education, totally free.

Review 60

Review Google How To Adwords 60

Pixlee

AUGUST 2, 2019

With an evolving market place, customers expect innovative online storefronts that provide the latest technology. An ecommerce stack represents a collection of tools, features and content plans for your online storefront. But creating inspiring content at scale can be tough for ecommerce brands of any size.

UGC 51

UGC Loyalty Authentication SEO 51

Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. But how familiar are you with Google Ads and AdWords? What is Google Ads Quality Score.

Adwords 85

Adwords Marketing CPC Groups 85

Social Media Network Marketing

SEPTEMBER 20, 2010

Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Many a times industrial and manufactures think that they may not find Social Media path a very fruitful marketing endeavor. Unported License.

Social Media 78

Social Media How To Reputation Marketing 78