Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. 4) Create targeted ads specific to the landing page content.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

With the social network changing the content users see every few months, every business is scrambling to keep up. Beckstrom went on to explain that you will lose less traffic if your followers share your content, and their followers like and share. Do Facebook’s changes make Google AdWords a more viable advertising spend? Sherry Gray is a freelance content writer from Key West, Fla.,

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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Many people ask me how they can optimize in AdWords. highlight to tweet) There are numerous AdWords reports that can help you find areas with room for improvement. Here’s a list of common metrics that should become the basis of your AdWords strategy: Clicks.

Google AdWords Keyword Tool Gone: Here Are Some Alternatives

Bill Hartzer

As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool.

Is The Content Right On Your YouTube Ad?

Small Business Mavericks

Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. That will give you the insight you need for getting the content right on your YouTube ad. Video Marketing adwords for video content YouTube

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Keyword Research for Content Planning.

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? Step 1: Start With Your Content Calendar Template.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Running searches and looking for content ideas is a great way to source find good keywords to write about. Guest post by Sean McGinnis.

Content Is Not Advertising

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Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. Some of that creative looks a lot like content. Content can work without the paid component.

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. About Us What’s a Maverick?

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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. What This Means for Content Marketers. Content that people like, Google will like.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Choose your business objective, load up your content, connect your audiences –that’s it.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. AdWords Keyword Planner.

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The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

I took a call with a prospective client to find out after 60 minutes that they didn’t have a funnel or content. A friend who is a Google AdWords consultant has the “top-rated” status on UpWork , which means many companies get in touch with him.

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The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords.

Display Advertising Is A Failed State

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The truth is that there is a lot more to online advertising than just those little square boxes that surround every piece of content we see online. adwords. google adwords. Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising.

The New Media Diet

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They include: More engaging content to keep consumers around. It just seems like more noise in a more noise world of content. Better long form content? adwords. content. snackable content. How much media can you switch through in an hour?

Taxonomy in Content Curation


I ran across an interesting post by Karan Bavandi: “Link Management System&# vs. “Content Management Systems&# – In search of tools for curators. He talks about the differences between Content Management Systems and Link Management Systems for curation. Adwords (52).

Revamping Old Content

Small Business Mavericks

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. About Us What’s a Maverick?

Death To The Page View

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Now, we have online publishers roping consumers in with compelling content and then spreading the one story out over multiple pages to generate as many page views (which equal more ad impressions) as possible. Personally, I try not to read any content online from a publisher that doesn't have a "read as a single page" feature. Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising.

Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. If you look at Google’s pubs on Panda (and SEO in general), it’s all about what they call “High Quality Content” — and clearly eBay’s strategy was anything but.

Google: The search party is not over


The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in.

Google Changes How It Reports AdWords Quality Scores

Small Business Mavericks

Quality scores are very important for Google AdWords users. That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). Recently, Google announced they’re changing how they report AdWords quality scores. Since your quality scores is based on three key factors noted above, you should spend some time analyzing your AdWords campaigns to see how you stack up. Your ad position is determined by your quality score.

10 Steps to Creating Reader-Oriented Blog Content


Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content.

Your Website and Keywords: Seasonal Ideas


But it’s also a good idea to tailor your content seasonally. However, you don’t want to start keyword stuffing your content. You want your content to be readable first and integrate keywords in a user friendly way.

Native Advertising And The Trouble It Will Cause

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" Twitter has its own native advertising platform ( Promoted Tweets ), as does Google ( AdWords ), as does Facebook and on and on. The game of sending over the creative and running it on a plethora of spaces could quickly become a thing of the past or a game of diminishing returns as more and more online publishers realize that curated and original content wrapped in a brand performs at a much higher level. adwords. content.

The Gift Of Facebook

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While I understand that close to one billion people are connected there and that you can target your message down to a specific segment, I still don't think that people are on Facebook to consume content in the same way that they are consuming media when they're reading a newspaper or magazine online (which means that they're less inclined to pay attention to ads). adwords. content. Let me be clear: I am still bullish on Facebook.

10 Great Alternatives to the Google Keyword Research Tool


Keyword research is a fundamental part of content marketing. . Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for.

The Pageview Industrial Complex

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Whenever you pull up a piece of content, you are creating a pageview. Unlike a physical page (in a newspaper or magazine), clever online editors do sneaky things like create slideshows or paginate articles so that consumers have to click through multiple webpages for content that would have traditionally appeared on one page. In short, they''ve turned one page of content into many. This generates the ability to serve an incremental amount of ads for the same piece of content.

Free Content Is Killing Media (And Advertising)

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If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. It's a three-pronged approach: Charge for content. not the availability of free content. Google AdWords has been a great start, but there has not been much in terms of new business models and innovation beyond that (AdWords launched in 2000 - eleven years ago).

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Facebook On The Brain

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It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis. Google didn''t have the AdWords model right away. adwords. content. google adwords. Facebook is messing with your mind, people. what''s wrong with you? say that with an accent like an old dude from the sixties).

The Future of Media Is Beyond The Screen

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It either interrupts your content experience or wraps itself around it. You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. What about tossing your iPhone content to your car stereo?

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation.

Three Secrets to Creating More Sharable Content

Webbiquity SMM

Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly. Create content that’s easy to digest. Guest post by Andy Beohar.

Embed Facebook Content Into Your Website | Small Business Mavericks

Small Business Mavericks

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. About Us What’s a Maverick?

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The Future Of Marketing: You Connected To Your Toaster

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The AdWords of life. People don't mind Google AdWords because the message is contextual (based on the search) and it doesn't interrupt the user experience (it is above and to the side of the content you are trying to engage with, and it looks and feel the same as your search results). Brands like it for other reasons (and yes, there are some that feel that AdWords is no longer what it used to be). adwords. content marketing. What can media do?

Four Blogging Tools to Make your Content Go Further


You put in countless hours to create the highest quality content possible week after week. But what good is a solid piece of content if it’s not being put in front of the right audience? to increase your content distribution. Upload your content.

5 Social Media & Digital Marketing “Must Haves” for 2016


Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content. Content with relevant images gets 94% more views than content without relevant images.

Content Farms: Did Google Go Far Enough?

Small Business Mavericks

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. 3 result was from eHow, which is on Google’s list of “content farms.&# About Us What’s a Maverick?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?