Optimize Your AdWords Campaigns
PWB Marketing Blog
FEBRUARY 21, 2014
I have been working with a client to optimize their AdWords campaigns. Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck. 4) Create targeted ads specific to the landing page content.