Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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The Social Media Hat

JANUARY 20, 2024

The post Employee Advocacy Unleashed: Turning Your Team into Brand Ambassadors appeared first on The Social Media Hat. What if your team could boost your brand's visibility?

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Audiense

OCTOBER 18, 2023

As brands explore social listening marketing, customer advocacy becomes integral to their success. Building a customer base that actively promotes your brand through word-of-mouth, physically or digitally, can significantly increase brand awareness and improve your bottom line.

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Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. However, many advocacy initiatives are informal side projects.

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Hootsuite

NOVEMBER 28, 2022

That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? They opt into your advocacy program voluntarily.

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Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

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Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Organizations leading the advocacy charge have an edge over their competitors.

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Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Barney tackles the tremendous level of insight he has gained while leading an advocacy program. How to mobilize an entire organization to be marketing for your brand.

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Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

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Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program.

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Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Here’s what you need to know about encouraging employee advocacy. Jump to Section First of all, what is employee advocacy?

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Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. The metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

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Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Measuring Advocacy Performance Across Segments The benefits of this update are clear.

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Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. To solve these challenges, we’ve given our Advocacy Board a major upgrade with the launch of Advocacy Stories. Ready to Get Started?

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Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Employee advocacy benefits so many individual aspects of both your company and your employees themselves.

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Oktopost

JULY 6, 2022

Employee advocacy, of course! He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. But what’s the best way to tell their story?

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Oktopost

APRIL 6, 2023

What is social advocacy, and how does it support thought leadership? In other words, to embrace social media advocacy. Employee advocacy is a broad subject. Employee advocacy boosts: Brand visibility The more you post, the higher the chance that you’ll reach a wider audience. You can see where we’re going with this.

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Oktopost

MARCH 2, 2023

However, in a world driven by digital and social media, employee advocacy is becoming an essential tool in every marketer’s toolbelt. He confesses that maintaining an advocacy program isn’t always smooth sailing and even reveals some of the challenges he’s faced getting his colleagues to want to be part of such an initiative.

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Oktopost

MARCH 2, 2022

Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she’s using advocacy to help sales teams be more effective. Catch all episodes here. Episode Summary.

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Oktopost

JANUARY 17, 2021

These Employee Advocacy templates were built to be used at any time throughout the employee advocacy journey. From listening to advocates and applying feedback, to launching a successful pilot program, using the Employee Advocacy templates are sure to save you time in planning and sustaining your program. What’s that old saying?

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Oktopost

OCTOBER 28, 2020

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. To access filters, click on the funnel icon in the top right corner of your advocacy board. Board filters.

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Oktopost

JUNE 6, 2022

Enter Customer Advocacy. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Customer advocacy is not about you, it’s about the customer. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing. Bev Barnett is the ultimate customer advocacy expert!

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Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

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Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies. What is Customer Advocacy Marketing? 9 Advantages of Customer Advocacy. What Is Customer Advocacy Marketing?

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Social Media Today

SEPTEMBER 19, 2019

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network.

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Oktopost

AUGUST 4, 2020

So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! If you want to give the audit a try, you can download the Employee Advocacy Audit. Let’s face it, finding out you went viral on LinkedIn is exciting.

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Oktopost

AUGUST 4, 2023

The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum. Employee advocacy is about representation and putting a human face to your business.

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Social Media Today

MAY 12, 2020

Facebook is funding a new advocacy group in Washington which aims to improve understanding, and relationships, between tech companies and politicans.

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Janet Fouts

APRIL 27, 2020

In today’s episode I talk with Christine Clifton about advocacy for ourselves and those we care for when working within the medical system. Christine and I talk about our own experiences with learning to practice self-advocacy and her journey navigating Ehlers-Danlos syndrome.

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Social Media Today

SEPTEMBER 17, 2019

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network.

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Social Media Today

AUGUST 1, 2021

An effective employee advocacy program can have a range of benefits - check out this graphic.

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Social Media Today

SEPTEMBER 18, 2019

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network.

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Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. What does this mean for employee advocacy on social media? Check out our Services here.

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Oktopost

FEBRUARY 23, 2021

Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. To get started, your advocates need to add their XING accounts to the Social Profiles tab inside the Advocacy Board – where they have their other accounts connected. Getting Started with XING.

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Oktopost

JANUARY 9, 2019

We have assembled a list of the Top 10 Employee Advocacy Tools that will help you do that. Looking to tap into social influence of your employees? Look no further.

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