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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. How to advertise on TikTok.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. Life of a social media manager: Them: here's a great pic to post.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

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There Are More Social Media Users Today Than There Were People in 1971

Hootsuite

Here are some of the most important headlines for social media professionals to know. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. But, for various reasons, marketers can’t reach all of these users using Facebook advertising.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

YouTube advertising statistics. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. How are they using it?

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Between July and September in 2019, Facebook advertising growth rate was 0.4%. adults use the social network. But, Facebook’s youth advertising audience may be shrinking. Seven in 10 U.S.