Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Buzz Marketing for Technology

MARCH 30, 2010

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Will Facebook replace your B2B Marketing email system? And I stumbled upon this concept while working on a Facebook Ad campaign.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Having en employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. 2022 Employee Advocacy Benchmark Report ). The State of B2B Social Media Marketing Report ).

Statistics 76

Statistics B2B LinkedIn Social Networking 76

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 145

Tools B2B Price ROI 145

Sprout Social

MAY 9, 2024

Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop.

Industry 76

Industry Influencer Trends Marketing 76

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. So I decided to give it a try.

iPhone 258

iPhone Reputation B2B Social Networking 258

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. To find out what that content is, use a social media analytics platform like Sprout Social.

Organization 100

Organization LinkedIn Strategy Social Media 100

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis.

Marketing 206

Marketing Metrics B2B ROI 206

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Social media analytics.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Reasonable pricing.

Software 102

Software Marketing Analytics B2B 102

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. The dark social stats that are being cited in many articles trace back to only one source. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea.

Brands 154

Brands Analytics Consultant Data 154

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

MARCH 9, 2023

Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking. Con: Hootsuite’s big feature set comes with a big price tag, and the social listening features are only available for their Business and Enterprise-level plans.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.

Analytics 125

Analytics Tools Social Media Curation 125

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Marketing

JULY 24, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. In its second quarter earnings report , Facebook showed some impressive gains: A 51 percent increase in monthly active mobile users to 819 million monthly users. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Visually SM

AUGUST 19, 2020

Good customer experience is another goal for companies entering social media channels. And it sure pays off, as 71% of consumers that have had a positive interaction with a brand online report recommending that company to their family and friends. How to build a social media strategy?

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. The dark social stats that are being cited in many articles trace back to only one source. According to RadiumOne data, 84 percent of shares happen via dark social. Image via GetApp. Image via RadiumOne.

Brands 131

Brands Analytics Data Metrics 131

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. But that’s not all.

Questions 105

Questions Banking Insurance HootSuite 105

Marketing to Serve

NOVEMBER 26, 2017

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock. Let me paint a picture for you.

Social Media 66

Social Media Strategy Content How To 66

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. 5 Social Media Advertising Tips Heading into the Holidays.

Advertising 187

Advertising Social Media Tips B2B 187

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. For example, you can make landing pages, forms, and even blogs that will only be shared on social and then easily track these URLs.

Forums 62

Forums Reddit Analytics Sentiment 62

Pam Moore

AUGUST 3, 2016

Many other social networks envy Snapchat with this demographic. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Facebook advertising platform.

Instagram 60

Instagram Advertising Comparison Training 60

Mindjumpers

JUNE 30, 2010

The clients are also able to read the latest management blogs, status reports, and the decisions made on various client related meetings. For Mindjumpers it has been useful to accustom the organization to working socially, both internally and externally. We strongly argue for organizations not to hesitate to open up to clients.

Social Media 189

Social Media Collaboration Project Organization 189