Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing 124

Marketing How To Sample Samples 124

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Hootsuite

APRIL 15, 2020

In this post, we’ll offer our best tips and tools for social media collaboration. Social media collaboration: a step-by-step process. The first step in ensuring successful social media collaboration on a team is assigning roles. To get the ball rolling, you can survey your social media management team.

Collaboration 134

Collaboration Team Social Media Tools 134

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles.

Influencer 108

Influencer Campaign Collaboration Authentication 108

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 99

Influencer Marketing Collaboration ROI 99

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. They’ve gone on to inspire the rise of social activism including everything from #LoveWins to #TimesUp to #FridaysForFuture. . What is social media activism?

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Hashtag Activities Social Media Retail 145

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 111

B2B Influencer Brands Marketing 111

BeingOptimist

OCTOBER 5, 2021

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Top 10 Digital Marketing Tools you Can Use to Expand your Online Presence.

Tools 92

Tools Marketing Price API 92

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 111

Data Marketing How To Collaboration 111

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers.

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Data Repository Team Process 145

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

MAY 20, 2021

Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. From quick pulse check-ins and exit surveys to annual assessments, regularly surveying workers should be a top priority. Think of eNPS as a sort of subset of employee surveys.

Engagement 124

Engagement Survey How To Collaboration 124

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 131

B2B Brands Marketing How To 131

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 90

Fashion Influencer Ensembli Instagram 90

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 111

Social Media Brands Marketing Meme 111

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. And yet others learn better in a group setting which is supportive and collaborative. They want to be active participants to understand new topics. Is it because training is offered almost exclusively online?

Industry 170

Industry Social Media Training HootSuite 170

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. billion monthly active users (MAUs) globally. In 2017, WeChat reported 50 million monthly active senior users. So, how does WeChat work?

Vimeo 111

Vimeo How To Marketing Template 111

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Image source This all boils down to the quality of your marketing.

Education 181

Education Influencer UGC Apparel 181

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits. Why We Love It. Oystercatchers. Image source.

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Examples Communities Brands Forums 227

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 134

Social Media Survey Buy Influencer 134

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 124

Content Findability Marketing Social Networking 124

The Realtime Report

MARCH 31, 2021

With that in mind, John Williams, Head of Marketing at Instant Offices reveals the top seven Proptech trends that aim to keep employee safe in a post-COVID office: High tech wellness checks – Employees must be screened for symptoms before entering their workplace to ensure that they aren’t contagious.

Trends 91

Trends Real Estate Survey Patterns 91

Hootsuite

MAY 9, 2023

Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. 1 Social Media Tool for Real Estate Grow.

Real Estate 88

Real Estate Social Media Marketing HootSuite 88

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.

B2B 220

B2B Brands LinkedIn Influencer 220

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 100

Content Findability Marketing Social Networking 100

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Social media marketing guru Carlos Gil put it more succinctly : “Talk to your audience, make conversation, build relationships.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name.

Case Study 165

Case Study Brands B2B Marketing 165