August, 2022

article thumbnail

6 Tips For Managing Your TikTok Account and Followers More Effectively

SocMed Sean

Do you love TikTok but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 6 Tips For Managing Your TikTok Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Tips 296
article thumbnail

YouTube’s Testing a New ‘Promotions’ Tab in YouTube Studio to Make it Easier to Promote YouTube Content

Social Media Today

The integrated option could simplify the YouTube promotions process.

YouTube 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts. In her role, she advises leadership on strategy and reputation and also works with a team to create and amplify engaging content for the school’s various audiences. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

article thumbnail

New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

B2B 217
article thumbnail

10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

article thumbnail

How To Use Social Media For Virtual Event Marketing

The Social Media Hat

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 186
article thumbnail

BeReal App Review: Should Your Brand “BeReal?”

Ignite Social Media

With E.L.F. Cosmetics joining the 2.93 million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. What is BeReal? BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.

Review 183

More Trending

article thumbnail

Instagram Moves to Next Stage of Development with its Native Scheduling Tools

Social Media Today

This could make it much easier to manage your IG content on the go.

Tools 218
article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. 66% will write a positive online review after a positive experience. 46% will remain

Examples 233
article thumbnail

Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can do instead. Let’s go… What Are They? Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category.

Facebook 214
article thumbnail

How to Tease What’s Coming Ahead of Your Virtual Event

The Social Media Hat

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. You also must give people a reason not to miss it out! A clever event marketing tactic you can implement is teaser advertising. Unlike most marketing techniques, teasers don’t … The post How to Tease What’s Coming Ahead of Your Virtual Event appeared first on The Social Media Hat.

Eventful 179
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities.

Strategy 182
article thumbnail

6 Tips for Managing Your Instagram Followers More Effectively

SocMed Sean

Are you looking to grow your Instagram following? Maybe you have already seen some substantial growth but need help managing your followers. Here are few tips that we hope will help. The post 6 Tips for Managing Your Instagram Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Instagram 245
article thumbnail

5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]

Social Media Today

Some insights into key B2B marketing trends on social media in 2022.

B2B 217
article thumbnail

Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. You probably know that focusing on quality and consistency is crucial to content marketing success.

Loyalty 212
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Advantage+ Creative: Automatically Optimize Facebook Ads

Jon Loomer

Advantage+ Creative was previously Dynamic Experiences and changed its name with the rollout of Meta Advantage in March. But, how these optimizations work evolved considerably since then. Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. What is Advantage+ Creative? Advantage+ Creative allows for some minor (automatic) enhancements of your ad.

Facebook 205
article thumbnail

Why Your Social Media Matters in Your MarTech Stack

Oktopost

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders?

article thumbnail

What You Need to Know About Instagram Demographics and Its Growth ? 

Ignite Social Media

Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves.

Instagram 177
article thumbnail

5 Tips for Managing Your Instagram Messages More Effectively

SocMed Sean

Are you struggling to keep up with all of the messaging platforms out there? Instagram messages have become more feature-rich, and these tips are designed to help you better understand how to use Instagram messages more effectively. The post 5 Tips for Managing Your Instagram Messages More Effectively appeared first on SocMedSean - Social Media Sean.

Instagram 231
article thumbnail

HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

article thumbnail

The Biggest Milestones in B2B Social Media [Infographic]

Social Media Today

A look at how social media has emerged as a key B2B marketing tool.

B2B 216
article thumbnail

Understanding the online community behind the metaverse & web 3

Audiense

Despite what some critics say, the metaverse is the real deal.

article thumbnail

How Meta Could Leverage Outbound Clicks

Jon Loomer

The challenges related to tracking, targeting, and optimization have increased during the past couple of years. And yet, Meta has a solution that is sitting right in front of them. Meta needs to leverage Outbound Clicks. This isn’t a particularly complex concept. Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website.

CPC 200
article thumbnail

A Brief History of Social Media [Infographic]

Oktopost

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media. It’s part of all of our daily lives, and some have even built their careers around social media.

article thumbnail

The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

article thumbnail

The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide.

Review 158
article thumbnail

Are These Activities Social Media or Social Networking?

SocMed Sean

Ever wondered whether activities like texting and emailing are considered to be social networking? Here is how we evaluate what is or isn’t a social network and whether these activities, and others, qualify. The post Are These Activities Social Media or Social Networking? appeared first on SocMedSean - Social Media Sean.

article thumbnail

New Report Shows Fears Around Social Profile Hacks are Rising [Infographic]

Social Media Today

The survey looks at which platforms users are most concerned about, in regards to potential hacks.

Report 216
article thumbnail

Video killed the Instagram star? The rise of TikTok influencers for brands

Audiense

If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Content is king, but blogging is so last year. Facebook is dead, except for your relative’s constant check-ins at random locations. Instagram is dead, which to be fair, might not be totally incorrect if Kylie Jenner’ s boycott gains traction.

Instagram 157
article thumbnail

Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

article thumbnail

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

Jon Loomer

If you ever feel like your Facebook ad results are too good to be true, they probably are. In the case of ThruPlay numbers, it’s likely due to the Audience Network Rewarded Video placement. I’m glad I caught this quickly, but I guarantee that many other advertisers are wasting thousands and thousands of dollars, assuming they found some magic bullet that is giving them amazing results.

Video 193
article thumbnail

5 Social Media Trends That Will Change Your Whole Strategy [Infographic]

Oktopost

Social media is a growing channel in the B2B industry. Classically, social media was looped into brand. With few real opportunities to track and measure social media, it wasn’t seen as a channel that offered anything outside of brand awareness. However, that is changing. As B2B companies understand more of what social media can do, it’s quickly becoming a core part of their marketing strategies for a variety of reasons.

Trends 149
article thumbnail

The Framework For a World-Class Social Media Marketing Strategy 

Ignite Social Media

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account. Being the first social media agency in the US , we have seen it all.

Class 148
article thumbnail

How to Nail the Art of the Brand Comeback on Social Media

Hootsuite

Look, Twitter may have a reputation for endless political discourse and ancient memes. And sure, sometimes that’s true. But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. But there’s still plenty of room to make waves with the right online presence.

article thumbnail

HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!