Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 112

Influencer Retail Marketing Discount 112

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. The Facebook pixel was original a conversion pixel that was only used for tracking. Let’s be honest.

Advertising 175

Advertising Metrics Cost Sentiment 175

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. The platform’s content calendar maps and schedules your social media campaigns in advance. Users also get data-backed campaign optimization suggestions. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Keyhole.co

SEPTEMBER 12, 2023

But designing creatives, posting, and engaging with your followers manually while strategizing campaigns can be overwhelming and error-prone. That requires regular monitoring of responses on your campaigns and conversations around your brand. That’s where reliable social media automation tools can help you.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Hashtags group together similar conversations on social media platforms. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances. Through competitor analysis.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Let’s get started with the basics.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. Here you go.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Hootsuite

MAY 15, 2023

See what’s working (and what’s not) before campaigns end, allowing time to pivot if necessary. Harness the power of AI to solve customer problems instantly with adaptive, conversational chatbots. Book a Demo The post 2023 Guide to Franchise Social Media Marketing appeared first on Social Media Marketing & Management Dashboard.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. We’ve done campaigns in the past where we’ve explored the symbolism of the Pride flag, and another where we highlighted important historical figures of the movement, but this year I wanted to do something different.

Sentiment 122

Sentiment Press Release Analysis Team 122

Oktopost

NOVEMBER 30, 2023

Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. But more than that, the data gives you a map for your next Twitter campaign.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. ” Interactive These prompts create interactive conversations and can be used in multiple ways.

Tools 99

Tools How To Sentiment Training 99

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. The AI-based conversational platform features success stories of customers who use and love their product. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

FEBRUARY 13, 2023

These goals resonate with the social media trend in 2023 since there are a lot of challenges that are yet to come. It might work for every brand in 2023. So keep your dedication driven to the campaigns. Growing your audience base will help you with a lot of conversions. Dig deeper to know more about sentiment.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

JULY 31, 2023

Track your campaign performance on Keyhole Brand #2: Spotify Spotify, a globally recognized music streaming platform, grew from 422 million users in Q1 2022 to 515 million users in Q1 2023 , marking a notable year-on-year growth of about 22%. Much like Nike, Spotify also maintains a separate Twitter handle for customer support.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

MARCH 2, 2023

Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more. ShortStack offers users the chance to generate custom-designed campaigns that win attention and loyalty. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Click on “Add New Tracker” under the Listening & Campaign Trackers. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

SEPTEMBER 28, 2023

Conversely, you want them to retain interest by posting less often. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Below are just some of the features included in Keyhole: Know what your audiences think about you – You can discover the sentiment behind every brand mention.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. Compare your most recent results with results from previous social media campaigns or time periods.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

MARCH 15, 2023

Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 10 Facebook analytics tools for 2023 We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. There’s also the option to analyze ads, competitors and influencer campaigns. Clear data.

Analytics 102

Analytics Tools Facebook HootSuite 102

Hootsuite

MAY 9, 2023

Email drip campaigns can be an incredibly effective form of advertising. While largely outside of your control, these channels can be a good indication of public sentiment surrounding your brand. You can also run paid media campaigns that use several different platforms. Focused on conversion? Email marketing.

Tips 98

Tips Content HootSuite UGC 98