Sprout Social

OCTOBER 18, 2023

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 119

Examples Social Media Sentiment Influencer 119

BeingOptimist

MARCH 12, 2023

Top Wordle Memes 2023 Edition 1. It takes just a minute of your time every day and gives you an interesting conversation topic. It’s a societal phenomenon and one of the favorite pastimes in 2023. The impressive list of names generated in its honor is a testament to this sentiment.

Meme 75

Meme Sentiment Loyalty Education 75

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Proactive Report

NOVEMBER 1, 2022

Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Use a social media listening tool to keep your finger on the pulse of employee and customer sentiment.

Team 52

Team Skills Sentiment Reputation 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. CV — Hootsuite Helpers (@Hootsuite_Help) May 15, 2023 The New York Subway prompts customers to get in touch via DM on X (Twitter) or WhatsApp: Image source 3.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 101

Sentiment Analysis Patterns Price 101

Keyhole.co

SEPTEMBER 12, 2023

Features: Real-time insights on content performance Tracks engagement metrics Monitors competitors A clean and sharable dashboard with all crucial data Sentiment analysis Pros: Precise reporting lets you make data-driven improvements to your social media presence. You can monitor social media trends for more relevant campaigning.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

Hashtags group together similar conversations on social media platforms. Brands often track mentions to monitor online conversations, analyze brand image, collect testimonials, and discover customer needs and grievances. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above).

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Enter AI analytics.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. But the cost to run ads there was insanely low, which meant that the conversion rate was a secondary concern.

Advertising 176

Advertising Metrics Cost Sentiment 176

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 99

Influencer Brands Collaboration Authentication 99

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Brandwatch Brandwatch provides you with data regarding conversations about your brand, competitors, and industry. B randwatch allows you to receive email alerts about critical Instagram conversations.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. Track your Instagram metrics on Keyhole for free 10 Instagram metrics you should be tracking in 2023 Curious to find out all crucial Instagram metrics from the pool of data?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107

Process Sentiment Analysis Applications 107

Keyhole.co

SEPTEMBER 12, 2023

That requires regular monitoring of responses on your campaigns and conversations around your brand. A social listening tool can monitor millions of online conversations and notify you when someone talks about your business. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, Sprout’s Query Builder uses NER to keep a pulse on the social conversations happening around your brand.

Brands 84

Brands Sentiment Analysis Marketing 84

Ignite Social Media

APRIL 15, 2024

In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program.

Influencer 141

Influencer Retail Marketing Discount 141

Hootsuite

MAY 15, 2023

An audit reviews: Current social media platforms Brand consistency Analytics reports Reputation and sentiment via social listening tools Goals and ROI It’s a repeatable process you can use to see how your franchisees’ social media marketing is going. Smart chatbots: Need to provide customer service at scale? See it in action.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

APRIL 12, 2023

You can monitor the performance of your hashtags over time, measure their effectiveness in driving engagement or conversions, and adjust your campaign strategy accordingly. Using trending hashtags can increase the visibility of your posts and help you ride the wave of popular conversations.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. The post How To Manage & Improve Online Brand Reputation in 2023 (Guide) appeared first on Keyhole.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 97

Metrics Influencer Marketing Survey 97

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. For example, the average daily inbound engagements per post in 2023 was 14.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 119

Strategy Brands UGC Marketing 119

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Another way to encourage social media team satisfaction is to make space for regular, candid conversations about potential career trajectories.

Survey 93

Survey Marketing Social Media Management Badge 93

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 119

Sentiment Press Release Analysis Team 119

Keyhole.co

MARCH 23, 2023

For instance, many media houses now have websites and social media pages where they share their news, get ideas constantly, monitor conversations, and broaden their reach. This proved to be an effective way to attract the audience’s attention and boost their conversion rates.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

NOVEMBER 30, 2023

Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., how the public feels about their brand).

Analysis 101

Analysis Sentiment Marketing How To 101

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. ” Interactive These prompts create interactive conversations and can be used in multiple ways.

Tools 96

Tools How To Sentiment Training 96

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 128

Marketing How To Sample Samples 128

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

NOVEMBER 30, 2023

Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62