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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. And that’s made a difference.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? A common way to do this is by buying TikTok followers. What are your thoughts or questions on social media marketing on TikTok in 2022?

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Live broadcasts.

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A Look at TikTok Commerce in 2022 

Ignite Social Media

You’re already seeing competitors like Facebook and Instagram adjusting their app experience to include “For You feed” lookalikes by adding Facebook and Instagram Reels. What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Photo from eMarketer.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. We had similar results at Sprout.

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

It’s interesting they don’t actually mention main feed photo posts at all here – likely because photo posts are the least likely to get your content in front of new eyeballs, since they’re limited to your followers with no native option to repost. But the distinction between in-feed video and Reels looks to be in flux. photo posts.

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