Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022? Yes, YouTube is a jewel in any digital marketer’s crown. It helps to convey authenticity (another critical brand attribute).

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Community building Industry Crowdsourcing 85

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. The 3 Cs are as follows: Communities: Communities are a niche group of TikTok users who share a common interest.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. The advent of non-fungible tokens (NFTs) and decentralized avenues to create and build digital assets where the creator has control of the community is called Web3.

Brands 85

Brands Authentication Collaboration UGC 85

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy. 7 social media writing tips for 2022. of Natural Resources (@waDNR) September 20, 2022.

Social Media 145

Social Media Tools Tips HootSuite 145

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . You’re going to need to prioritize building trust within your brand’s community. Nano & Micro-influencers for DEI Marketing.

Influencer 165

Influencer Marketing B2B Authentication 165

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Even better, you can weave this social proof into your future marketing campaigns for added credibility. The different types of social shopping.

Platform 109

Platform Tips Buy Instagram 109

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 — Adam Mosseri (@mosseri) April 20, 2022. 11 strategies for organic Instagram growth.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

The Realtime Report

OCTOBER 31, 2023

Derek Chew, the CEO of Fullmoon Digital, explains that agile marketing strategies that leverage Social Commerce have become mandatory for a brand’s success. Marketing agencies must adapt and pivot quickly as shopping and influencer trends are changing faster than ever.” Brands have to be more agile and closer to their community.

Authentication 91

Authentication Influencer Compete Trends 91

Buffer Social

DECEMBER 18, 2023

We went into 2022 determined to nail our online advertising strategy. And it paid off: In Q4 of 2022, we quadrupled our income from the previous year.   Summer is historically a slow season for us, so we decided to save our ad budget for Q4 and instead spend the summer experimenting with other marketing approaches.

Social Media 104

Social Media Small Business Marketing Collaboration 104

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. higher rate in 2022, while users who interact with UGC are 102.4% But, marketers can do much more with UGC to drive engagement and sales.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

SEPTEMBER 15, 2022

YouTube account verification can also unlock new features to boost your YouTube marketing strategy. . Be authentic: No lying about age, name or identity—you need to be who you say you are. Here are a few key points to remember: Don’t violate the Terms of Service or Community Guidelines.

YouTube 93

YouTube Badge How To Guidelines 93

Hootsuite

SEPTEMBER 7, 2022

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. Microsoft caters to unique communities. Those two demographics will likely be interested in different content — now they can follow just the relevant hot goss, and find a community of like-minded users, to boot.

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Here are their predictions for 2022 and beyond. Social messaging will become the dominant channel for external communication. With more platforms than ever, you need to consider your authentic, consistent approach.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Airlines 109

Airlines Marketing How To Influencer 109

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

NOVEMBER 7, 2022

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. Read the #CreatorTwitter Report.

Brands 91

Brands Twitter Authentication Report 91

Pixlee

FEBRUARY 3, 2022

Even in the madly modern 2020s, email marketing continues to be one of the most promising channels (a $41 return on every dollar spent) of ecommerce email marketing. They humanize your communication and tend to be joyful and warm, the email equivalent of a cup of hot chocolate in winter. Influencer Marketing Email Mockups.

UGC 74

UGC Discount Curation Influencer 74

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. Promote Open, Authentic Communication. Sprout’s values include: Care Deeply.

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

MAY 9, 2022

Colleges and universities are jumping in on trending sounds to expand their reach, like Cape Fear Community College did with this pre-decision day post. Using Sprout Social’s Advanced Listening tool, we identified almost 3,800 Tweets that mentioned #NationalDecisionDay or #DecisionDay between April 15, 2022, and May 3, 2022.

Education 85

Education Marketing Reddit Class 85

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

JANUARY 31, 2022

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. Be located in a supported market. You have to follow Instagram’s Terms of Use and Community Guidelines. Be located in a supported market. The world is at your fingertips – literally.

Instagram 103

Instagram How To Policies Buy 103

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. But you’ll only enjoy those benefits through true , authentic community management. DON’T – Ignore external events or assume some members of your community are unaware of what’s going on.

Social Media 200

Social Media Google Tips Template 200

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

Social Media 85

Social Media Content Small Business Meme 85

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media?

Hashtag 152

Hashtag Social Media Strategy UGC 152

BeingOptimist

AUGUST 9, 2022

Music has the ability to evoke emotion and connect with people on a personal level, making it a powerful marketing tool. Here are seven ways that you can use music to boost your social media marketing strategy: 1. Leveraging user-generated content is a great way to get free, high-quality music for your social media marketing campaign.

Social Media 52

Social Media Strategy Marketing Hosting 52