Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022? Yes, YouTube is a jewel in any digital marketer’s crown. It helps to convey authenticity (another critical brand attribute).

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Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

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Organization Platform Social Media Wireless 163

Sprout Social

AUGUST 16, 2022

BeReal has risen to prominence quickly, with over 7 million global downloads as of May 2022. deissyO3) August 9, 2022. — elizabeth handgun (@OneFeIISwoop) August 10, 2022. — scraniel (@mfscraniel) July 15, 2022. Deciphering social media authenticity appeared first on Sprout Social. Context is key.

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Hootsuite

SEPTEMBER 23, 2022

It can make or break a campaign or your entire social media marketing strategy. 7 social media writing tips for 2022. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. Speak the language of social media.

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Social Media Tools Tips HootSuite 145

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. what resonates with TikTok users when shopping on TikTok is authenticity and transparency. sUBSCRIBE HERE.

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Affiliate marketing Instagram Feed Feedly 91

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. For businesses that want to market to the younger generations , it’s important to know that nearly half have already purchased online. And in 2022, AR is projected to be used at least once a month by 101.6 Social commerce.

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Trends Conversation Instagram Influencer 144

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity . Want your brand to make its mark on society?

Influencer 163

Influencer Marketing B2B Authentication 163

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Even better, you can weave this social proof into your future marketing campaigns for added credibility. The different types of social shopping.

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Platform Tips Buy Instagram 108

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media.

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Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. If so, you’re in luck.

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Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

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Small Business Marketing Retail Education 91

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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Influencer B2B Marketing Apple 174

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 It’s always most effective to work with creators who are passionate about your brand and can authentically share your message with their followers. — Adam Mosseri (@mosseri) April 20, 2022. photo posts.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 123

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. High-yield savings accounts, shopping rewards programs, and rebates will be major beneficiaries of the market downturn.

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Hootsuite

SEPTEMBER 6, 2022

There are plenty of other ways to advertise on TikTok or level up your organic TikTok marketing , but TikTok Promote is the best of both worlds. Learn more about making TikTok videos with authentic impact here. Using a little of that boost magic on your TikTok content absolutely isn’t cheating—it’s just common sense.

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How To HootSuite Campaign Video 100

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Sprout Social

SEPTEMBER 15, 2022

YouTube account verification can also unlock new features to boost your YouTube marketing strategy. . Be authentic: No lying about age, name or identity—you need to be who you say you are. The post How to get verified on YouTube: Your complete guide for 2022 appeared first on Sprout Social.

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Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Embrace Accountability.

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Brands How To Authentication Exercises 129

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. The post Why the Creator Economy Is Your Key to Growth in 2022 first appeared on Likeable. Give the Likeable team a ring.

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YouTube Collaboration ROI Authentication 80

Sprout Social

MAY 9, 2022

Using Sprout Social’s Advanced Listening tool, we identified almost 3,800 Tweets that mentioned #NationalDecisionDay or #DecisionDay between April 15, 2022, and May 3, 2022. — Howard University (@HowardU) May 2, 2022. Authentic reactions. Those efforts paid off.

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Education Marketing Reddit Class 84

Hootsuite

JANUARY 31, 2022

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. Be located in a supported market. Be located in a supported market. You’ll need to be physically located in one of Instagram’s supported markets. Represent your business and domain.

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Instagram How To Policies Buy 103

BeingOptimist

AUGUST 9, 2022

Music has the ability to evoke emotion and connect with people on a personal level, making it a powerful marketing tool. Here are seven ways that you can use music to boost your social media marketing strategy: 1. Leveraging user-generated content is a great way to get free, high-quality music for your social media marketing campaign.

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Social Media Strategy Marketing Hosting 52

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? These are your values.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Here are their predictions for 2022 and beyond. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. So what’s next?

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Social Media Marketing Social Media Management Issues 130

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

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Social Media Content Small Business Meme 85

Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. — Jon-Stephen Stansel (@jsstansel) September 19, 2022.

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Social Media Social Media Management Authentication Sentiment 97

Pixlee

OCTOBER 27, 2021

2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. From the top trends in 2021 to our predictions for 2022, read on to polish your ecommerce influencer strategy in the coming year. for every dollar spent on influencer marketing.

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Influencer Marketing Discount Retail 75

Sprout Social

NOVEMBER 7, 2022

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. Read the #CreatorTwitter Report.

Brands 90

Brands Twitter Authentication Report 90

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

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Marketing Authentication Template Templates 102

Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022. I think that through our partnership, we have created a beautiful effect.

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Software Products Team One Spot 115

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? It builds authenticity Social media users prefer “real-life” content from brands on social media.

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Strategy Content How To Marketing 116

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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