Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. Step 1: Create a social media marketing strategy. The rumors are true.). OK, but first, why even bother?

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Sprout Social

JULY 18, 2022

In 2021, her novel “ My Year of Rest and Relaxation” became an aesthetic-defining TikTok hit , inspiring new fans to tear through her other works with zeal. Readers had been counting down the days until they could get their hands on her most recent release “Lapvona” since August 2021. Otessa Moshfegh is a BookTok darling.

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Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Social Media Strategies Summit

SEPTEMBER 14, 2021

However, Jennifer doesn’t want her pandemic-influenced communication style to become permanent. We’re] trying to take small steps and gain confidence, as we aren’t seeing the backlash that we would have seen even just a few months ago,” she says about their social media content in May of 2021. Would they find it funny?”.

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Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though?

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Buffer Social

NOVEMBER 17, 2021

Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Does your audience prefer videos or memes? For example, earlier this year we released our 2021 State of Remote Work , which we created by surveying customers and potential customers.

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Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Scams are prevalent.

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Sprout Social

MAY 3, 2022

The challenges of cannabis social media marketing. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? RushDeeOfficial) August 21, 2021. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. The name is GorillaRXWellness.

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Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.

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Sprout Social

AUGUST 8, 2023

Whether you decide to try to create your own challenge or hop on existing challenges that make sense for your brand, it’s a good idea to put this tactic into your TikTok marketing strategy. Find relevant hashtags by looking to competitor accounts or influencers in your niche.

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Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™.

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Hootsuite

FEBRUARY 13, 2023

Health influencer Dr. Shriram Nene proved he’s a good sport and in on the joke when he shared this hilarious prom pic from his “awkward teenage years” for TBT: Nothing like our awkward teenage years, right? Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. The Fold from 1977!

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Marketers Will Invest Heavily in YouTube Influencers.

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Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists? That’s a lot of teeth for the tooth fairy.

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Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Always share new listings hitting the market to your social accounts. And, 37% of realtors believe drone video footage is one of the most important emerging marketing trends. Market update.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? 2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Video content, no matter the platform or format, is going to be big in 2021! Take Action in 2021: Share Your First Instagram Reels Video.

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Sprout Social

AUGUST 24, 2021

It’s no surprise that during a global pandemic, nostalgia marketing is all the rage. — Scar (@ScarletBjornson) May 11, 2021. When used correctly, nostalgia marketing is an effective way to excite, inspire brand affinity and give people a warm fuzzy feeling they won’t forget. pic.twitter.com/mtLopGXkcA. roseandben.

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Buffer Social

AUGUST 19, 2018

Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. Twitter Explore.

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Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? 2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Video content, no matter the platform or format, is going to be big in 2021! Take Action in 2021: Share Your First Instagram Reels Video.

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Social Media Strategy Meme Instagram 64

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? 2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. Video content, no matter the platform or format, is going to be big in 2021! Take Action in 2021: Share Your First Instagram Reels Video.

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Social Media Strategy Meme Instagram 52

Hootsuite

NOVEMBER 4, 2022

. — Jon-Stephen Stansel (@jsstansel) June 9, 2021. You might not have reach like reigning TikTok king Khaby Lame, but you could still influence your college roommate to submit a job application. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. Already on board?

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Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Posted by Plantsome on Monday, June 28, 2021. Focus on quality.

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Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

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Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. In 2021, all age groups have a solid representation on the platform: Distribution of TikTok users in the United States as of March 2021, by age group (Source: Statista ). Ahh, TikTok! How to become TikTok famous: 6 strategies. Know TikTok trends.

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Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

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Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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Sprout Social

OCTOBER 21, 2021

If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get.

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Later

MAY 28, 2021

Here are our top 20 social media experts to follow in 2021: 20 Social Media Experts You Should Follow on Instagram. Mattie James is a fun-loving businesswoman and mom who teaches influencers how to grow their following, pitch to brands, and become their own boss. Come for the social media tips, stay for the relatable memes. #4:

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Sprout Social

JUNE 30, 2021

Brand evangelists are also excellent sources of marketing. Seventy-one percent of consumers say social media posts by friends or people that they know influence their purchasing decisions , according to research conducted by The Harris Poll on behalf of Sprout Social. Notice there isn’t a single meme or image used.

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Hootsuite

MARCH 15, 2023

By analyzing data about your content performance , you’re getting valuable quantitative feedback to help build a winning Facebook marketing strategy. commenting on Minions memes), Facebook analytics tools will be hard at work in the background keeping track of all the cold, hard numbers for you.

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Sprout Social

JULY 27, 2021

Love Island viewers prolifically use social media to express opinions, comment on results and engage with memes. — Missguided (@Missguided) July 8, 2021. This is another key attraction about this particular audience—they are likely already on their devices, which makes marketing to them just that bit easier.

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Later

AUGUST 24, 2021

Leverage Twitter Influencers/Creators. bria paints (@briapaints) March 14, 2021. OLIPOP (@drinkolipop) July 2, 2021. Kobo (@kobo) June 1, 2021. Learn about the simpler, more intuitive suite here: — Twitter Business (@TwitterBusiness) April 7, 2021. 3: Leverage Twitter Influencers and Creators. The result?

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