Social Media Strategies Summit

SEPTEMBER 14, 2021

We’re] trying to take small steps and gain confidence, as we aren’t seeing the backlash that we would have seen even just a few months ago,” she says about their social media content in May of 2021. In other words, building a conversational, engaging brand voice doesn’t necessarily mean jumping on the latest big meme.

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Brands Meme Research Social Media 305

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

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B2B LinkedIn Facebook Statistics 151

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Posted by quip on Sunday, March 7, 2021. 16 ways to make a “boring” brand exciting.

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Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts.

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Social Media Content Curation UGC 264

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. — CoinMarketCap (@CoinMarketCap) August 2, 2021. Ecompapi) July 23, 2021.

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Likeable

DECEMBER 13, 2021

Drumroll please… Without further ado, here are the top 10 pieces of branded social media content from 2021—and, of course, something you can learn from each of them. Following a big week in the headlines back in February (remember the GameStop stock market saga?), Various Brands: Certified Lover Boy Memes. emilyzugay.

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Brands Reddit Content Meme 89

Buffer Social

AUGUST 19, 2018

Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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Meme ROI Hashtag Facebook 85

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

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HootSuite Marketing Social Media Management Skills 140

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. — Calm (@calm) June 2, 2021. Calm + Naomi Osaka.

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Brands Meme How To Advertising 130

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

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B2B Instagram How To Marketing 134

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

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Hootsuite

AUGUST 25, 2022

Look, Twitter may have a reputation for endless political discourse and ancient memes. — Weetabix (@weetabix) February 9, 2021. — Weetabix (@weetabix) February 9, 2021. — Domino's Pizza UK (@Dominos_UK) February 9, 2021. But their 2021 word of the year was a particularly subtle stroke of genius.

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Social Media Brands How To HootSuite 145

Sprout Social

JULY 18, 2022

In 2021, her novel “ My Year of Rest and Relaxation” became an aesthetic-defining TikTok hit , inspiring new fans to tear through her other works with zeal. Readers had been counting down the days until they could get their hands on her most recent release “Lapvona” since August 2021. Otessa Moshfegh is a BookTok darling. urbabykenz.

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Brands Retail Meme Trends 133

Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. In 2021, all age groups have a solid representation on the platform: Distribution of TikTok users in the United States as of March 2021, by age group (Source: Statista ). Ahh, TikTok! Know TikTok trends. Or at least start.

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. — Orkney Library (@OrkneyLibrary) August 24, 2021. Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department.

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Library Social Media Team Feedly 130

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. Marketers feel the pressure to stand out with wildly innovative campaigns, viral posts and award-winning content. — Gavin Hammar (@GavinHammar) May 27, 2021.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Influencer Strategy Hashtag 145

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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Examples Company Social Media Apparel 145

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. hot dog combo. Experiment with language.

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Brands HootSuite Module Meme 135

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). R (@Razer) March 28, 2021. The reality, though? — R ?

Social Media 138

Social Media Strategy Engagement Hashtag 138

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Posted by Plantsome on Monday, June 28, 2021. Focus on quality.

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Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

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SEO Social Media Metrics Sentiment 145

Sprout Social

JANUARY 5, 2021

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball.

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Strategy Content How To Trends 142

Sprout Social

OCTOBER 21, 2021

If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get.

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Strategy Tips Review Findability 145

Hootsuite

SEPTEMBER 15, 2022

If they’re referencing eye-roll-worthy memes like “Deez Nuts” or trying to RickRoll you, consider that a red flag. — After Ever Happy Movie (@aftermovie) September 1, 2021. Websites like Urban Dictionary and Know Your Meme are great tools to use. They’re condescending. Please fix this.

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Social Media Tips HootSuite Film 29

Hootsuite

NOVEMBER 4, 2022

— Jon-Stephen Stansel (@jsstansel) June 9, 2021. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.”

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Company HootSuite How To Meme 125

Sprout Social

FEBRUARY 1, 2022

Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner. irihapeta) December 2, 2021. million mentions of Wordle on Twitter, up 9,971% from December 2021. And Wordle’s mass appeal is a good bet for marketers hoping to appeal to a large audience.

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Meme Communities Social Media Conversation 102

Sprout Social

AUGUST 29, 2022

— Olivia (she/her) (@thedigitalyenta) July 28, 2021. This is great news for marketers who are revving up partnerships across several networks at once. Depending on your industry, comped products or affiliate marketing opportunities could work as a supplement to smaller base pay. Representation matters in marketing.

Social Media 133

Social Media Content Social Media Management Collaboration 133

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.

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Twitter Tourism Travel Education 135

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

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Later

MAY 28, 2021

Here are our top 20 social media experts to follow in 2021: 20 Social Media Experts You Should Follow on Instagram. Come for the social media tips, stay for the relatable memes. #4: Isis Breanna is the go-to business coach for all things social media marketing. Matt Navarra (@MattNavarra) May 24, 2021. Mattie James.

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Instagram Social Media Social Media Management Fashion 103

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021.

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Trends Instagram Microblogging Meme 52

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. For entertainment via memes, humor subreddits, or to discuss TV or movies. Market research.

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Reddit Brands Meme Forums 121

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Why Does Social Media Marketing Matter For Dentists? That’s a lot of teeth for the tooth fairy.

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Social Media Marketing Industry Instagram 111

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Scams are prevalent.

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