Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

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Trends Organization Social Media Travel 184

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

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Facebook Instagram Feed Feedly 95

Ignite Social Media

JUNE 22, 2021

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media. What Are Facebook Offer Ads.

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Facebook Discount CPC Notification 180

agora pulse

JANUARY 30, 2021

What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content. But like other marketing skills, live video takes time to master.

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Social Media Tips Strategy LinkedIn 132

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Facebook can count conversions even if no one clicked. You can technically remove view-through conversions when optimizing for conversions (you can’t for any other type of optimization). This may sound like no big deal.

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Facebook Advertising Conversation Report 196

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Not so much.

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B2B LinkedIn Facebook Statistics 151

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

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Types Marketing SEO Affiliate marketing 90

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Statistics Social Media Video Marketing 141

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Facebook Engagement Advertising Types 213

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing.

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Instagram Strategy Marketing Metrics 162

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 144

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

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Cost CPC Facebook HootSuite 94

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions.

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Report Social Media Metrics Team 129

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

Facebook 52

Facebook Instagram Feed Feedly 52

Later

DECEMBER 15, 2020

Finding your best time to post on Facebook is one of the best ways to boost your engagement, drive traffic, and gain new followers and customers. Of course, every Facebook Page has a unique audience, with followers located in different cities and time zones. So how do you find your personalized best time to post on Facebook?

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Facebook Publishing Engagement Activities 52

Later

DECEMBER 15, 2020

Finding your best time to post on Facebook is one of the best ways to boost your engagement, drive traffic, and gain new followers and customers. Of course, every Facebook Page has a unique audience, with followers located in different cities and time zones. So how do you find your personalized best time to post on Facebook?

Facebook 52

Facebook Publishing Engagement Activities 52

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

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Facebook Analytics Eventful Engagement 218

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

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Retail Influencer Marketing Authentication 60

Oktopost

JULY 30, 2020

So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Webinars can be pushed to YouTube or Facebook Live. Ease of use.

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B2B Platform Price Software 98

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 More people are using the platform to stream other types of content , including: Music. What is Twitch marketing? How to market on Twitch: 3 methods.

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Marketing Authentication Template Templates 103

Ignite Social Media

MARCH 12, 2021

The State of Snapchat in 2021. than Facebook, Instagram, and Messenger combined. While most marketers know about Stories , Discover , and Lenses , we’re breaking down 5 specific features you’re likely missing out on. That said, not as many marketers are aware of or leveraging Snapchat’s tag. 5 Snapchat Features to Know.

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Features Social Media Marketing Activities 155

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Hootsuite

JULY 11, 2022

Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. When it comes to marketing on the app, strategy is key. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. That’s on any average day—a year over year improvement from 2021’s 249 million.

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Marketing Reddit Advertising Analysis 103

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 136

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Stay tuned for exciting updates coming for the Tag Report in early 2021. .

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Data Sentiment API Analysis 94

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. This guide details how to become verified on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Snapchat. Verification on Facebook is indicated by a blue check mark placed next to your account name. .

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Social Media UGC Reddit YouTube 98

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing.

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Video Social Media Strategy Film 144

Later

JUNE 2, 2021

With the WhatsApp for Business API, brands can benefit from automated responses to common queries (much like Facebook Messenger chat bots ) and provide customer service at scale. Facebook F8 2021: New WhatsApp Business Features. Source: F8 Refresh 2021. Source: F8 Refresh 2021. Source: F8 Refresh 2021.

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API Notification Conference Report 116

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

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UGC Facebook Library Transportation 72

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion users worldwide, 120 million more than a year ago.

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Social Media Brands Statistics Comparison 91

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap.

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Examples Real Estate Hotels Marketing 185

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Zimba Boosts Average Order Value With Facebook Shops.

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Examples Retail Instagram Buy 221

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. What is TikTok marketing? Create quality TikTok videos.

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Brands Marketing Influencer Analytics 90

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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Social Media HootSuite Marketing Social Networking 77