Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. Online shopping is going social. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

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Ignite Social Media

JANUARY 12, 2021

The not-so-smart brands continue to post and urge consumers to buy their projects or engage in what may feel frivolous while the rest of the world is focused on what really matters. Be Authentic. However, only those brands that think outside of milestone calendar events will be the most authentic and true in the minds of consumers.

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Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. million US users.

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Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

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Sprout Social

MAY 4, 2021

The best social commerce platforms to use in 2021. If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. This is where social commerce comes into play. Know your audience.

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Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

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BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. But it is authentic content by users and builds trust among the audience. Do you want to achieve your goals with Instagram?

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The Realtime Report

NOVEMBER 19, 2021

billion in 2021 , and that number is only expected to grow. to over $36 billion in 2021. Curating a list of influencers who actually relate to a brand’s values will have the most positive impact on a campaign, as their posts will be more authentic to their audience, and they are more likely to work with you in the first place.

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Sprout Social

OCTOBER 11, 2021

Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? TheJennyLi) August 30, 2021. Hear me out: Authentic humour drives real results. — Aldi Stores UK (@AldiUK) September 1, 2021. They will appreciate it ??.

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Pixlee

MARCH 31, 2021

Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . But while content posted by influencers may result in more engagement than your average customer, don’t overlook your everyday fans. Ask, and you shall receive!

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. But, with twice the engagement rate of a regular video, shoppable videos are now starting to take over the ecommerce landscape. . Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement.

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Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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Hootsuite

JULY 29, 2021

You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. It means you have infinite sources to find exactly what you need to build engagement. The post 38 of the Best Free Stock Photo Websites for 2021 appeared first on Social Media Marketing & Management Dashboard.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. NFL & Ticketmaster: Be Authentic. McDonald’s: Use NFTs to Boost Engagement.

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Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Danielle Morrill (@DanielleMorrill) October 12, 2021. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. Ask yourself: Do you want to grow your Instagram engagement rate ? . 1 Identify Your Goal. 2 User-generated Content Is Key.

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Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

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Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

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Pixlee

DECEMBER 1, 2020

Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers. Then, leveraging that authentic relationship to drive traffic to your stores such as visual merchandising, customer service and branded environments can take over to close the sale.

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Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Compelling and engaging copy. By embedding social proof directly within the email, viewers don’t have to search for authentic content that helps them imagine their experience with your products.

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Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Brand ambassadors: Improve reach. 5) College Program.

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Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. Brand ambassadors: Improve reach. 5) College Program.

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. If their followers are your target audience, they are more likely to engage with your brand and be on the lookout for upcoming sales. .

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Sprout Social

MAY 3, 2021

Brands and companies who are *just* reaching out to hire me and my Asian colleagues for speaking engagements and workshops next month for #APAHM …you’re late! — Katerina (@katerinajeng) April 16, 2021. — Angry Asian Man (@angryasianman) April 1, 2021. konaomie) April 23, 2021. Seen on Killian Court.

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Hootsuite

FEBRUARY 1, 2022

Owned by Amazon, Twitch lets creators chat with their viewers during a live stream via Twitch chat, making for an engaging experience. As of December 2021, the platform boasts over 7.5 These creators typically have a more loyal follower base who will be more open to hearing about your brand and engaging with the streamer.

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally.

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Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Keeping them all motivated and engaged at the same time is certainly an experience in itself. Their content always feels authentic and close to the student.

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Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. What are YouTube Shorts? Why try YouTube Shorts? Get straight to it.

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Sprout Social

APRIL 1, 2021

Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects the company’s values. — Tim Hortons (@TimHortons) February 22, 2021. — Tim Hortons (@TimHortons) February 3, 2021.

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Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. peace1) September 29, 2021. Additionally, responsive brands that offer strong customer service and engage their audiences are the brands consumers say are best in class on social. — JLO BEAUTY (@jlobeauty) January 12, 2021.

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Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Plus, 34% prefer videos that are authentic and less produced.

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Sprout Social

OCTOBER 25, 2021

— Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021. — Orkney Library (@OrkneyLibrary) July 8, 2021. — Orkney Library (@OrkneyLibrary) June 22, 2021. “If — Orkney Library (@OrkneyLibrary) August 16, 2021. Someone should write this.

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Pixlee

JUNE 7, 2021

But getting your share of impressions and engagement really comes down to the Instagram algorithm – the process or set of rules that governs how posts are shown to users. The Instagram algorithm changes as the platform releases new features—but how exactly does it change and how can you avoid low engagement in 2021?

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Oktopost

FEBRUARY 2, 2022

It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Meet Jen Spencer. Jen is CEO and a Forbes Council Member.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Want to learn more about building a community and engaging your audience? Francis Bourgeois is a great example.

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Later

NOVEMBER 26, 2020

Want to switch to a Business Profile , but worried it might affect your engagement? If they regularly engage with your content, odds are you’ll rank higher in their Instagram feed. Fact #2: All Comment Lengths Count as Engagement . Find out How the Instagram Algorithm Works in 2021 in this blog post. The reality?

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