Sprout Social

FEBRUARY 14, 2023

According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. Vizient Vizient , the largest healthcare performance improvement organization in the US, saw a 200% increase in engagements within the first six months of launching their social advocacy program.

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Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Converting that digital interest into in-person traffic will be critical in 2021 as in-person shopping reemerges for consumers.

Retail 60

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Pixlee

OCTOBER 18, 2021

What’s crucial to understand is that 2021 ecommerce has inherited a significant flywheel effect from 2020m and now records sales at a higher pace than the previous year, with a projected increase of 11.3%. Tap Micro-Influencers to Tease Sales. That said, you can use micro-influencers to promote your brand and its upcoming sales.

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Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

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Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

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Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

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Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

BeingOptimist

FEBRUARY 9, 2021

Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021. Affordable Influencer Marketing. Influencer marketing works best on Instagram, and it attracts beyond the target audience so effectively.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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Pixlee

MARCH 31, 2021

Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . Limit Yourself to Large-Scale Influencers. Influencer marketing is the fastest growing channel for customer acquisition, and businesses make $6.50

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Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. — Sprout Social (@SproutSocial) June 8, 2021. — Pinterest Business (@pinterestbiz) May 20, 2021. million US users.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. The soft drinks behemoth launched its first NFT venture in July 2021, selling a batch of collectibles in an online auction for $575,883.61. NFL & Ticketmaster: Be Authentic. McDonald’s: Use NFTs to Boost Engagement.

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Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

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Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Harnessing the power of user-generated content (UGC) on your social media profiles is a surefire way to reflect authenticity in your posts.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Francis Bourgeois is a great example.

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Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

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Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

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Pixlee

AUGUST 16, 2021

Read on to discover the top ecommerce trends for 2021 and beyond. But, with twice the engagement rate of a regular video, shoppable videos are now starting to take over the ecommerce landscape. . Much like on other social media platforms, using authentic and original content on TikTok is an excellent way to increase engagement.

Trends 52

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Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

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Pixlee

SEPTEMBER 13, 2021

Ambassadors take many forms, from college ambassadors promoting products on-campus to influencers promoting a brand through Instagram posts and more. And it can also relate to influencer marketing , except that ambassadors work with your brand long-term and integrate it into their daily lives. Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Hootsuite

JULY 29, 2021

You’ll find a lot of documentary-style shots here, which can give a social feed a much-needed dose of authenticity. Self-described as “femine” stock photography, the collections here are airy, bright, and generally have an “Instagram influencer making smoothies in the ‘burbs” vibe. Freestocks.org. Source: Freestocks.org. Styled Stock.

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Hootsuite

FEBRUARY 1, 2022

Owned by Amazon, Twitch lets creators chat with their viewers during a live stream via Twitch chat, making for an engaging experience. As of December 2021, the platform boasts over 7.5 The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing.

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Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Ecommerce Isn’t Stopping. Ecommerce Isn’t Stopping.

Retail 52

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Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And it influenced consumer preferences as well.

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Pixlee

AUGUST 2, 2021

In March 2021, 53% of weekly listeners spent more time with podcasts since the pandemic, up to 29% from July 2020. Well-researched and authentic content will always get more followers than pitching products. This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority.

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Sprout Social

DECEMBER 7, 2023

This includes meeting specific thresholds for views and engagement. TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty / fashion vloggers or stereotypical “influencers”). TikTok is pretty direct in terms of what you need to do. Check out the steps below.

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Social Media Strategies Summit

JANUARY 5, 2022

billion users in 2021. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion. Instagram Reels are short, engaging videos that can help bring your brand to life. Collaborate with Influencers.

Small Business 202

Small Business Instagram Platform How To 202

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally.

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Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. — Tina Donati (@Tina_Donati) March 18, 2021.

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Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. peace1) September 29, 2021. Additionally, responsive brands that offer strong customer service and engage their audiences are the brands consumers say are best in class on social. — JLO BEAUTY (@jlobeauty) January 12, 2021.

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. asos #AySauceChallenge #ASOS #Ad. ?

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Later

MARCH 22, 2021

Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . Gretta van Riel’s “Influencer Marketing: Zero to Hero”. Hit a lull in engagement or followers? With Elise in your corner, you’ll be growing an authentic community in no time. .

Social Media Management 102

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Sprout Social

AUGUST 18, 2022

Shop Spotlight is a part of Twitter’s larger effort around Professional Profiles, expanding the dedicated space for businesses and creators with ecommerce features that drive engagement and revenue. — Jason Derulo (@jasonderulo) November 29, 2021. — Arden Cove (@ArdenCove) October 17, 2021. Live Shopping. Arden Cove.

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Sprout Social

JUNE 28, 2022

This includes meeting specific thresholds for views and engagement. TikTok is adamant that they want creators of all shapes and sizes for the Fund (hint: not just beauty / fashion vloggers or stereotypical “influencers”). Capitalizing on the popularity of influencers. Authenticity of views.

Applications 104

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