Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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Sprout Social

AUGUST 25, 2020

But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? As part of these ongoing efforts, Twitter proactively verified all candidates running in 2020 congressional and gubernatorial party primaries. — Twitter Support (@TwitterSupport) March 21, 2020. Your Tweets.

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SocMed Sean

FEBRUARY 24, 2022

As of June 2020, close to 1.8 Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook. Which industries do the best on Facebook?

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone. Oh you like strategy?

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Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Jeff Bullas: .

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Hootsuite

MARCH 11, 2020

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s because, as of January 2020, 218 million users were active on Snapchat each day. Source: Digital 2020.

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Hootsuite

APRIL 1, 2020

Check your YouTube Analytics to see when your videos get the most views. Read our complete guide to YouTube marketing. A post shared by Basia Bulat (@basiabulat) on Mar 26, 2020 at 6:34pm PDT. — University of Mary Washington (@MaryWash) March 30, 2020. — Come Wine with Me (@mandyjmason) March 29, 2020.

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Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. — NowThis (@nowthisnews) October 29, 2020. — Johnnie Walker (@johnniewalker_) October 30, 2020.

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Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. How do you want to grow those numbers in 2020?

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Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

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Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

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Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. You’ll be able to engage in better sales forecasting and track the productivity and effectiveness of your strategies and manpower with greater accuracy. Top 10 Sales Automation Tools in 2020.

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Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”. A total of 8.5

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Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Owned by Amazon, Twitch lets creators chat with their viewers during a live stream via Twitch chat, making for an engaging experience. What is Twitch marketing? How to market on Twitch: 3 methods.

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Sprout Social

JULY 28, 2020

As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. A post shared by Milk Handmade • Hallie Borden (@milkhandmade) on Jun 10, 2020 at 4:28pm PDT. A post shared by Barry's (@barrys) on May 27, 2020 at 4:05pm PDT.

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Later

DECEMBER 11, 2020

2020 — where do we begin? As you begin planning your social media strategy for 2021, we’re highlighting every cool new Later feature we released in 2020. . New Later Features in 2020. Later’s Most-Loved Releases of 2020. Later’s Most-Loved Releases of 2020. Grab a coffee and settle in — it’s a BIG one!

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . What Does the Future Hold for the Instagram Aesthetic in 2020: .

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Hootsuite

JULY 29, 2020

Much like Instagram ’s algorithm, the TikTok algorithm serves users posts they engage with. All this explains why the For You pages feature a combination of highly engaged videos and videos that barely have any views. Create video content that engages viewers from the start. Add an engaging caption. User interaction.

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The Realtime Report

MAY 13, 2020

David has achieved this ranking milestone despite the fact that celebrities like Kim Kardashian and Justin Bieber have more followers, but David’s content style and posting tactics spiked his audience reach and engagement to increase his valuation, which, like the stock market, changes daily for all social media influencers.

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Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Keyhole.co

SEPTEMBER 18, 2020

Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. . Make sure your Twitter profile stays consistently active by tweeting original content and engaging with your audience.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Later

MAY 6, 2020

From reaching new engaged audiences to seeing a real boost in likes, comments, and followers, your best time to post is the key to unlocking your best TikTok engagement. TikTok’s analytics are only available on Pro Accounts, which means that if you’re serious about growing on TikTok, now’s the time to make the upgrade!

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The Realtime Report

NOVEMBER 22, 2022

Bonaventure University , the entire digital universe had generated 44 zettabytes of data by 2020 — and it has been estimated that, by 2025, 463 exabytes of data will be produced on a daily basis. Foster Stronger Employee Engagement and Retention. However, data analytics can help you to weed out such ‘teething issues’.

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Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

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Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.

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Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

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Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. There isn’t a wall between internal and external.”.

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Later

DECEMBER 23, 2019

We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . From freeing up time in your workday to driving traffic to your website and increasing productivity, scheduling Instagram posts and stories is a sure-fire way to boost your engagement and grow your following. .

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The Realtime Report

AUGUST 28, 2020

Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. For many, affiliate marketing is an easy income but for others, getting those earnings up there can be tricky. Check your analytics and make important some decisions. How To Increase Your Affiliate Earnings. Use Visuals.

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Later

MAY 13, 2020

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020!

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Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

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Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Thinking it's time to add influencer marketing to your overall Instagram strategy? You’re not alone!

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Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

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Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

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