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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Let’s hit it.

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Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. They are tired of landing pages, sales funnels, videos, podcasts, blog posts, and email newsletters that over promise and under deliver.

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October 2018 Social Media Updates

Ignite Social Media

EMarketer’s latest research shows that by the end of 2018, Facebook will account for nearly 25% of all video ad spending over the last year. The trending categories for 2018 are home décor, jewelry, wellness, toys, hosting, and tech accessories. Sign up for our bi-weekly newsletter, Social You Should Know, by subscribing below.

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Top 10 Branded Content Wins of 2018

Likeable

In no particular order, here’s our roundup of top branded content from 2018. Subscribe to our newsletter. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. New York Public Library. E-book or Instagram Story? Want branded content inspiration in your inbox every week?

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220: What You Should Include in Your Email Newsletters

ProBlogger

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. 6 Reasons Why Your Blog Needs an Email Newsletter.

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Travel Brands That Are Doing Social Right: How we utilized Social Media to Drive Visitation to the OBX

Ignite Social Media

In the spirit of testing and learning, we tried many different tactics to drive conversions of their travel guide and sign ups for their newsletter. In just 2018 alone, we created over 429 ad sets with varying targets. In 2018 alone, we generated a: · 106% increase in newsletter sign-ups. ·

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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

That Facebook’s major algorithm overhaul in 2018, designed to increase the “meaningful social interactions” we all experienced on the platform instead made it an angrier place. Subscribe to the Social You Should Know Newsletter.