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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60
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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142
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Using Mobile Technology To Build A Better Brick-And-Mortar

The Realtime Report

Using Mobile Technology to Build a Better Brick-And-Mortar . After all, research shows that 86% of sales in retail are happening within actual stores. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. But, how do we do so?

Mobile 79
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The 10 Top eCommerce Conferences of 2017

Pixlee

If you want to learn more about how to be successful at eCommerce, the 2017 year has a lot to offer. In this post, you will find a list of the top 10 eCommerce conferences in 2017 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling. Big Show January 15-17, 2017 New York, NY.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience.

Brands 109
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. They began using a chatbot to dispense beauty advice on Kik in 2017.

Examples 200