Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Hootsuite

MARCH 8, 2022

Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. Read on to learn the best possible video lengths for each social network. As published in our Digital 2022 report , watching videos is the fourth most popular reason people use the internet, period. Video is a must.

Video 135

Video Social Media Tips Vimeo 135

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Statista. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Timeliness: Recent posts will tend to appear higher in her feed than older posts.

Organization 108

Organization Flipboard Social Media Company 108

Later

JULY 24, 2020

Now, over 500 million people use stories every day — and every major social network has some form of stories-like feature in the works. But what makes stories so successful and how will they evolve as behaviors shift on social media? By April 2017, Instagram Stories hit more daily active users than Snapchat had in total.

Instagram 85

Instagram Authentication Features Mobile 85

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? You can connect up to 9 social networks and other online services (called ‘apps’) to your account. The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report.

Tools 40

Tools BuzzStream Marketing Template 40

Hootsuite

APRIL 7, 2022

They live in your feed, under a dedicated tab: Reels offer more sophisticated editing options than Stories: you can edit clips together, adjust the layout, or add AR effects. Founded in 2017, Substack is a publishing platform that leverages the power of individual creators over media outlets. But since then, enthusiasm has waned.

Platform 142

Platform Social Media Reddit Hosting 142

Sprout Social

APRIL 19, 2019

Only 51% of teens use Facebook , making it the fourth most popular social network. When searching for content and news sources, social media and Google are at the top of the list for people. In fact, 43% report that they get their news from Facebook. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

Buffer Social

JUNE 6, 2018

In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach. People expect businesses to respond on social media, and fast. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

FEBRUARY 5, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. At the annual F8 Developer conference last year, Mark Zuckerberg shared “ A Privacy-Focused Vision for Social Networking.” Group updates will also show up more often in the News Feed.

Trends 145

Trends Facebook Groups Groups 145

Ignite Social Media

MAY 22, 2017

As of April, Instagram Stories reported that they have 200 million active daily users. In March of 2017, Facebook decided it wanted to get in to the Story game. To encourage usage, Facebook has started showing your friends grayed out at the top of the feed saying that the person “hasn’t added to their Story recently”.

Review 121

Review Instagram Real Estate Facebook 121

Hootsuite

MAY 7, 2020

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. Chinese spend roughly one-third of their online time one the app and posted an average of 68 million videos a day in 2017. AppAnnie reports 375% growth in the U.S., in February 2019.

Marketing 145

Marketing Statistics Hashtag Startup 145

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

Video 75

Video Avatar Social Networking Instagram 75

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements. engagement rate.

Instagram 97

Instagram Strategy Facebook Social Networking 97

Buffer Social

NOVEMBER 16, 2016

As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools.

Tools 40

Tools Social Media Curation How To 40

Buffer Social

AUGUST 7, 2018

Many brands report a positive increase in results when they post more, while others experience the opposite. That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 2018. Businesses are becoming more and more savvy at creating high-quality content across all social media channels. posts to 8.1m

Research 111

Research Brands Facebook ROI 111

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). WeChat usage stats. WeChat Advertising.

Vimeo 111

Vimeo How To Marketing Template 111

Later

MAY 6, 2020

TikTok is a video-sharing social network that first found mass appeal with GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos. For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. What is TikTok?

Marketing 113

Marketing Hashtag Trends Analytics 113

Razor Social

JANUARY 26, 2017

Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. Automate sharing of evergreen content. No problem!

Tools 40

Tools Tips Marketing WordPress 40

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. Media Sent: Total number of instagram images or videos posted to your feed. Does your current social media tool provide this type of in-depth data and network reports?

Instagram 66

Instagram Hashtag Metrics Marketing 66

Myrland Marketing

JULY 6, 2018

This survey of in-house counsel was answered by the following: 85 corporate counsel, with 51% from companies with 2017 revenue of $10 billion or more. Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). Research Reports. 1% work for companies with 0-100 employees.

Survey 54

Survey Content Research Curation 54

Ignite Social Media

SEPTEMBER 14, 2020

Plan content & paid media around key dates and for high impact channels Past holiday messages won’t resonate the same this year Video & Live video are getting priority in feeds If considering influencers, secure them now Things are still changing daily, so build flexibility into your plan. Holiday 2020: A New Landscape.

Social Media 161

Social Media Strategy Marketing Retail 161

Hootsuite

AUGUST 13, 2020

A post shared by @ antihero18 on Jan 18, 2017 at 12:24pm PST. Knowing your audience will also help you determine: What social media sites to be on. Tags : Use this feature to tag and track positive engagements so you can easily include them in your weekly or monthly reports. Think beyond the feed. Yeah Daan!!

Engagement 145

Engagement Social Media How To HootSuite 145

Hootsuite

JULY 12, 2022

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. So how do you adapt your brand voice for social? — Wendy’s (@Wendys) November 24, 2017.

Brands 116

Brands HootSuite Module Meme 116

Rebekah Radice

MAY 24, 2017

Social bookmarking. ” Now you start showing up more in the Facebook News Feed. It’s no secret that video is hot across social media, but what most don’t consider is the multitude of ways you can use it. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one.

Social Media 148

Social Media How To Analytics Types 148

Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. A recent poll of Top Rank readers shows that 50 percent view Twitter as a news feed.

Twitter 94

Twitter News Influencer Open Source 94

Sprout Social

AUGUST 30, 2016

While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. And nearly 60% of Instagram users admit to checking their feed at least once a day.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Sprout Social

FEBRUARY 28, 2017

Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Universal Textiles (@unitextiles) February 20, 2017.

Twitter 40

Twitter Tips Fashion Open Source 40

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. Our Q2 2017 Index found that responsiveness is the No. It’s about engaging with your target audience and interacting with them.

Strategy 106

Strategy Tips Twitter Marketing 106

Jon Loomer

AUGUST 12, 2016

News Feed Updates. Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software. News Feed Updates.

Advertising 60

Advertising Facebook News Feed 60

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Social media user numbers or the popularity of any one social network don’t matter.

Social Media 145

Social Media How To Metrics URL 145

Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. To achieve long-term success, any social network must figure out their monetization strategy. Much like other social networks, Snapchat allows you to to enhance your content with filters.

Social Networking 111

Social Networking Social Media Examples Video 111

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC).

Authentication 42

Authentication Brands CSR Hotels 42

Rebekah Radice

MAY 24, 2017

Social bookmarking. ” Now you start showing up more in the Facebook News Feed. It’s no secret that video is hot across social media, but what most don’t consider is the multitude of ways you can use it. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one.

Social Media 60

Social Media How To Analytics Types 60