article thumbnail

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. The second lesson is the effectiveness of curating popular, relevant posts. Buffer (@buffer) May 18, 2017.

article thumbnail

Social Media Automation Rules No Brand Should Break

Sprout Social

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. So all of your followers see the same type of message over and over again. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Post curated content (with the help of tools like DrumUp which saves tons of time).

Facebook 162
article thumbnail

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

May 10, 2017: Your links suck. May 17, 2017: Last warning on the click-bait. 9, 2017: No more cloaking. 17, 2017: Now click-bait is ruining videos. 18, 2017: No engagement bait, either. Let’s ask ourselves some questions (because I love that type of exercise, apparently)… 1. Is click bait good?

Feed 166
article thumbnail

A Beginner’s Guide to Using TikTok

Later

But it wasn’t until 2017, when ByteDance acquired another video-sharing platform (Musical.ly), that it took off in North America and Europe. The “Discover” page is curated using TikTok’s algorithm , which does the work of finding trends for you. In 2018, TikTok had 55 million monthly active users.

Film 100
article thumbnail

How to improve your Facebook reach in 2020

Sprout Social

Types of Reach. Other types of reach. Lauren Scissors dropped a hint as to what type of branded content will still perform well when she mentioned interactions that require some effort. She provides an example: “typing out a long and thoughtful reply to a friend’s post.”. Page reach vs. post reach.

Facebook 145
article thumbnail

Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

Launched in 2017, Fenty was a much-needed change. Fenty promotes diversity on their social media not just in skin tones but also in body types and genders. They have an almost equal balance of replies and tweets, with text-based posts being their most frequent media type. For example, they often feature men using their makeup.