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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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How to Use LinkedIn Hashtags

Oktopost

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. Hashtags are a marketer’s best friend. What Are Hashtags?

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The 10 Best Social Media Roundup Blogs of 2016

agora pulse

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Here are the roundup posts I’ve found most useful in 2016. Optimize Marketing. How do you choose what social media news you read each day? ProBlogger.

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How to Use LinkedIn Stories for Your Business

Later

It’s official: LinkedIn Stories is coming! LinkedIn is following in the footsteps of Snapchat, Instagram, and Facebook by bringing a professional twist to the 24-hour stories format we all know and love. . But what does this mean for brands on LinkedIn? This isn’t the first time LinkedIn has tried their hand at stories.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Based in the Washington, D.C.,

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