Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Socially Sorted

DECEMBER 20, 2015

Do you want to ramp up your marketing in 2016 with visual content? I show you 3 ways you can put a firecracker under your visual content creation in 2016 (and be sure to check out #3 – it’s super fun!). . As we head towards 2016, plenty of people are talking about the importance of visual content for the year ahead.

Content 55

Content Instagram Curation Strategy 55

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

Instagram 111

Instagram Video Feed Feedly 111

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Buffer Social

MARCH 30, 2017

From our State of Social Media 2016 report , we found that 93 percent of marketers are actively using Facebook for their business. As social media marketers, we spend a lot of time on Facebook, managing our Pages , engaging our fans , finding good content , and creating ads. Let’s jump right in. Left sidebar.

Feed 40

Feed Feedly News Products 40

Buffer Social

APRIL 26, 2017

How big is your social media budget? That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Giveaway: New Social Media Strategy Class + 2 Months of Skillshare Premium. The average social media budget. Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

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Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Pixlee

DECEMBER 5, 2019

In the summer of 2016, the world was forever changed with the release of Pokemon Go. AR is already becoming an essential part of social media, as noted by Forbes small business contributor Lilach Bullock. Allowing users to play with an AR mascot and create a curated feed of their experiences. .

UGC 69

UGC Content GPS Avatar 69

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Your goal is to make people visit your account regardless of if they see your content in their feed. This content is already out there on social media or your customers’ camera rolls, you just have to find it.

Instagram 52

Instagram UGC Apparel Hashtag 52

The Social Media Hat

JULY 4, 2016

Social Media Nurture Your Pinterest Audience With These Fabulous Tools. It's official, Pinterest is mainstream social network and one that virtually every blogger and business should be exploring. But create a healthy mix of business content and curated content, and your audience will eat it up. Yeah, you read that right.

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Tools Feed Feedly Activities 158

Later

JANUARY 1, 2020

Keep reading to find out: #1: Hidden Likes will Create a Visual Shift in Content (and Increase Feed Posts?). 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). View this post on Instagram.

Trends 87

Trends Instagram Marketing Influencer 87

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. Best times to post on social media for 2019. We’ll also show you how you can easily report on them using Sprout. Understanding Stories metrics.

Analytics 74

Analytics Instagram How To Metrics 74

Later

DECEMBER 23, 2019

Your Instagram feed is the first thing a visitor sees when they land on a new profile, so it’s important you make a good impression. . Because when we start to think of our Instagram content in grid-format, 9-12 categories is the magic number that represents each post in your feed as a new follower scrolls through your profile. .

Instagram 64

Instagram Feed Feedly Influencer 64

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. Curate Your Feed. A photo posted by Pelican Products (@pelicanproducts) on May 30, 2016 at 10:02am PDT. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 billion likes per day.

Tourism 40

Tourism Instagram Travel Marketing 40

Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Why Stories are the new News Feed.

Feed 110

Feed Feedly News Social Media 110

Later

DECEMBER 11, 2020

Tag products with Later’s Linkin.bio to create a shoppable Instagram feed that drives traffic directly to your store. #2: Saint Hoax does a great job of using memes and carousel posts in their feed. Before you incorporate memes into your social media strategy, it’s important to consider if they’re on-brand.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Tag products with Later’s Linkin.bio to create a shoppable Instagram feed that drives traffic directly to your store. #2: Saint Hoax does a great job of using memes and carousel posts in their feed. Before you incorporate memes into your social media strategy, it’s important to consider if they’re on-brand.

Trends 52

Trends Instagram Microblogging Meme 52

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. as of December 2016 was the 25 to 34-year-olds , which accounted for 25.2 percent of U.S. Instagram users. percent of U.S.

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Study Instagram Hashtag Research 111

Ari Herzog

FEBRUARY 5, 2016

It was very hard for me to engage with anyone since my feed was full of people I didn’t know. Lists enable me to curate my timeline with people to respond. I have lists (both my own that I curated and others’ that I subscribe to) but I never correlated following someone to listing someone. Thanks for reading.

Meeting 70

Meeting Influencer Twitter Tweetdeck 70

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Koka Sexton

JANUARY 19, 2017

For me, 2016 was a beacon. I had maneuvered my way over the years from the role of inside salesperson to being the head of social media at the world’s largest professional social network. You see, just as success is addicting and feeds off of itself, I learned that clarity operates the same way.

HootSuite 40

HootSuite Social Networking LinkedIn Curation 40

Convince & Convert

AUGUST 6, 2016

Mark Zuckerberg has been succinct and clear about this, including these remarks at the Mobile World Congress in February 2016: Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos.

News 60

News Instagram Social Networking MySpace 60

The Social Media Hat

MAY 16, 2016

Social Media Never Miss Important Social Media Updates. there are plenty of opportunities for important posts, yet you know how easy it is for your busy social feed to push those posts down and out of sight. My Dad asks me that all the time. Potential clients, best friends. even competitors.

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Social Media Notification Mobile Feed 165

Buffer Social

JULY 27, 2016

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

API 40

API Marketing comScore Video 40

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . Scrolling the Home feed.

Social Media 120

Social Media Strategy Meme Instagram 120

Socially Sorted

FEBRUARY 27, 2017

I tend to use this for posts that are purely about my content and about Socially Sorted. Avoid doing it for curated content and other people’s posts. I may do it occasionally but usually I’ll limit my “invites” to people who like Socially Sorted content about blog posts etc. Facebook knows this!

Facebook 40

Facebook Video Eventful Engagement 40

Oktopost

MAY 30, 2022

Once considered a novelty social media platform for trendy dance videos, TikTok has taken the internet by storm since its inception in 2016. Notorious for its wide reach and high virality potential, TikTok is the fastest-growing social media platform in the world. What is TikTok and Why Should You Care?

B2B 111

B2B Examples Marketing Small Business 111

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In the Q3 2016 Sprout Social Index , we found consumers to be 57.5%

Social Media 101

Social Media Press Release Influencer Airlines 101

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

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Social Media Management Social Media Tools Analytics 142

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . Scrolling the Home feed.

Social Media 64

Social Media Strategy Meme Instagram 64

Hootsuite

JULY 8, 2019

For instance, curator Kimberly Rose Drew travelled to Milan for a takeover with Prada: View this post on Instagram. Kia ora I’m Amy, team leader of Primates here at Auckland Zoo and today I’m taking over the zoo’s social media for #TakeoverTuesday!? Will it include posts to the feed, Stories, or both? Off to HK now.

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