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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

This past weekend, the Harvard and Howard football teams met at Harvard Stadium to play the first-ever game between the two schools. Social media offers a perfect platform to keep students and alumni engaged with the school—even after they’ve graduated. Purdue University used social media for fundraising to great success.

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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

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Making waves: Unexpected industries innovating on social

Sprout Social

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. Godspeed Spook. Cummins Inc.

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Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. A huge thank you to Carlos for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level.

ROI 40
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#SproutChat Recap: How to Manage your Content Calendar with Trello

Sprout Social

This is especially true for social media managers. For social and editorial content, a tool like Trello is essential to track posts and maintain your sanity. Get Your Entire Team on Board for Maximum Efficiency. — Erica Moss (@ericajmoss) September 21, 2016. ⏱ #sproutchat. Calendar for scheduling.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. How did Banišauskas and his team do it? You can read more about these tactics here.). Instagram algorithm. Never do clickbait.