Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

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Hubspot Marketing B2B Survey 100

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). And which social networks will grab headlines in 2014? Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing.

Klout 144

Klout Social Media Statistics Tumblr 144

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

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Social Networking B2B LinkedIn Instagram 100

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead.

Advertising 112

Advertising Social Media List Statistics 112

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 64% of sales reps say they closed at least one deal in 2014 directly from social media use.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s secure, mobile-friendly, super easy to use, and affordable.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. “By 2017, two-thirds of all consumption on our mobile devices is going to be video,” he says.

Content 60

Content Marketing B2B Journal 60

Convince & Convert

MARCH 4, 2016

79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software. A recent study found that in late 2014, only 18.7% Converting your visitors into leads and sales will prove that the spend is worthwhile to the company.

ROI 60

ROI Statistics Software Metrics 60

Rebekah Radice

APRIL 13, 2015

42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C? Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Just look at the most recent LinkedIn stats: 347 million members in over 200 countries and territories. The average Pinterest user spends 14.2

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

SalesChoice

APRIL 3, 2017

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. billion, more than double that of 2014.[ii]. i] The Digital Universe :IDC Report, Internet of Things Report, April 2014. The dollars tell a compelling story.

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

SalesChoice

OCTOBER 4, 2016

So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more. Derrick Harris, “How Intel is betting on big data to add tens of millions to its bottom line, GigaOm, November 18, 2013, <[link] line/>, accessed October 14, 2014.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

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LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Ignite Social Media

NOVEMBER 23, 2020

Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014. Content Marketing Institute). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Twist Image

JUNE 19, 2014

Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. Accenture Interactive recently launched their CMO Insights 2014 with a report titled, CMOs: Time for digital transformation or risk being left on the sidelines. Mobile will account for over 50% of the marketing budget.

B2B 98

B2B Mobile Analytics Advertising 98

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. LinkedIn is where businesses are at, which makes it a fantastic place to find B2B leads and make connections with possible future clients.

LinkedIn 110

LinkedIn Company Tips B2B 110

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 54% of responding companies spent less than $1 million per annum on digital marketing in 2014.

Marketing 100

Marketing Statistics Skills Compete 100

SalesChoice

JUNE 6, 2017

Technology has increased our connection rates, fueled by mobile devices, we have become the first generation where 7×24 is the new reality – always connected and always on. What we all know is that our world is moving faster than it ever has in the history of mankind. Knowledge used to double worldwide in less than two years.

Patterns 20

Patterns Analytics GPS eBook 20

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. The number of people watching YouTube per day is up 40% y/y since March 2014.

Sites 114

Sites Social Media How To LinkedIn 114