Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s a game-changer for B2B. That’s Captora.

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Startup Crowdsourcing Badge B2B 168

Convince & Convert

DECEMBER 10, 2015

” He recently authored the book, “Marketing Automation for Dummies,” which was published by Wiley in 2014. The future of distributing content responsibility across departments, influencing every stage of the buying cycle. The importance of moving your content creation from waterfall planning and execution to agile.

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Strategy How To Marketing B2B 60

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. They are starting to realize that influencers are more valuable to their community because of their relationships. They have relationships.”

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Apple Curation B2B Influencer 60

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there. Make it human. co-founders of The Sip!

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Don’t believe us? Not bad for a year’s work, right?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Writtent Blog

JULY 10, 2013

Mobile devices will account for 25% of global internet traffic by 2014. 41% of B2B buyers access content marketing through a smartphone. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. of US consumers will use mobile coupons by 2014. Source: HubSpot ). There are 6.8

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Statistics Mobile comScore Marketing 108

Rebekah Radice

APRIL 13, 2015

Are you looking to make B2B connections or B2C? Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Take a look at the one created for Influencer Chat , a new chat Ann Tran and I recently started. Average time a user spends on LinkedIn is 17 minutes. The average Pinterest user spends 14.2

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

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Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

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LinkedIn Marketing B2B Groups 100

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. 96% of B2B content marketers use LinkedIn for organic marketing. Facebook is the next most popular platform, used by 82% of B2B content marketers. 62% of B2B marketers say LinkedIn generates leads at twice the rate of the next-best performing social channel.

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HootSuite How To B2B LinkedIn 145

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

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Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Instagram is popular with influencers.

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LinkedIn Instagram Hubspot Twitter 183

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Many B2B brands are concerned about proving the ROI of social.

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Travel B2B Automotive Campaign 93

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

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ROI Data Analysis Conversation 272

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. ” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. Written content.

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LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Social PR Strategies and Tactics.

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Press Release Nielsen Blogger SEO 217

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. View this post on Instagram. A post shared by Norwegian (@flynorwegian). Connect with specific audiences.

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Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media. Social Media Use in Big Companies.

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Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

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B2B Influencer Social Media BuzzStream 318

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. All rights reserved.

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Marketing Social CRM Conference Social Media 123

Diva Marketing Blog

MARCH 13, 2014

In 2014, websites, blogs, social networks influence how we tell and pass along our stories. The influence of the story teller can be life changing. . The challenges of our traditional media friends are not so different from what a B2B, B2C or nonprofit brand encounters. B2B marketers - no excuses you can do it too!'

How To 91

How To B2B Social Networking Report 91

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

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NewsCred Statistics Social Media B2B 273

Rebekah Radice

APRIL 11, 2016

Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Connecting with like-minded individuals will help grow your sphere of influence. The number of people watching YouTube per day is up 40% y/y since March 2014. — NBA (@NBA) April 11, 2016. Complete your profile.

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Sites Social Media How To LinkedIn 114

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. ” 30 Tips to Freshen-up & Rock Your Blog in 2014 by Pam Moore. ” The Pros And Cons Of A Guest Blogging Strategy In 2014 by BirdBrain Logic.

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Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

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Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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Review Tools Social Media HootSuite 100

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

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Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Rebekah Radice

FEBRUARY 15, 2016

Sure, you could accomplish this on a Google Hangout, but that’s so 2014. Businesses (Finally) Get Smart With Influencer Marketing. A realization that influencer marketing isn’t free, but it is well worth the time, energy and cost when done right. 95% of B2B buyers prefer short bite-sized content ( Source ).

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Trends Social Media Survey Mobile 114

agora pulse

AUGUST 19, 2020

(After all, 65% of content consumers stated that they prefer content from prominent industry influencers.). That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Draws on micro-influencer strength. Reasons Against Creating Social Content. Time-consuming .

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Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Three caveats: first, though low, the influence of social media is growing. Third, the survey was heavily consumer-oriented; b2b figures would be different. The State of Social Media Jobs 2010 – A Special Report by Social Media Influence. But why?

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Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Which is to day: they need to coordinate the efforts of everyone involved in maximizing a brand’s online visibility and relevance.

Brands 204

Brands SEO Press Release Engineering 204

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Pricing: Free for basic Facebook analytics. Pricing: Free.

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Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. What trends are influencing their business or personal success? One of my favorite books is How to Win Friends and Influence People by Dale Carnegie. In this case, I named my chart, “Top Challenges for B2B Content Marketers.”

Content 60

Content Template Templates Statistics 60

Sprout Social

OCTOBER 17, 2016

Resource How Twitter Profiles Can Support Your Marketing Initiative Follow Influencers When you first sign up for Twitter, you’ll get a list of suggested people to follow. Instead of limiting yourself to these, look up influencers within your industry and follow them. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40