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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Humanize Your Company.

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Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

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How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B PR Sense Blog ).

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. These conversations are something every B2B company can do.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. B2B – Step into my Office.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Founded as a platform that provides “business services for the business community,” Talkbiznow is a lesser-known site that promotes professional networking and community for companies at no cost. Guest post by Yazmin Gray.

20 Expert LinkedIn Guides

Webbiquity SMM

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Many SEO companies do the same with their outreach to bloggers.

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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Attitudes make up the fabric of business interactions.

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4 Ways To Fix Your Facebook Problem

Convince & Convert

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. These moves favor bigger/smarter companies that might more often actually create ads that people like/want to see.

LinkedIn Profile Tips for Those Who Want to be Professionals

Devumi

If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! — Forbes (@Forbes) September 26, 2014.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

5 Ways to Connect with Your Audience Emotionally to Drive More Engagement

Convince & Convert

You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. They provide valuable feedback regarding your company’s products and services.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. (

Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Attitudes make up the fabric of business interactions.

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Are You Getting The Most Out of Your Video Content?

Convince & Convert

Vidyard, a video marketing platform, created the flowchart as a way to help companies and individuals make videos that are more compelling, fun, informative, and intriguing. Visit them and they’re a mix of company hosted blog/website content and guest posts on reputable marketing sites.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. Does Growth Hacking Actually Work for B2B Startups?

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. LinkedIn and Google+ Communities. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). billion by 2014.

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. Is there anything better than a real-life content marketing success story?

9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

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What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. The question asked in the title is a good one to ask yourself on a regular basis if you are a business.

How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

ProBlogger

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs.

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The Evolution of Social Selling

Koka Sexton

The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Do you think B2B buyers are going to stop getting connected with other professionals in their industry?

Some Questions About Your Questionable Content

Twist Image

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. community manager. fast company.

Selling eBooks and Digital Products on Your Blog? You Need to Know About EU VAT-MOSS

ProBlogger

There’s a hot debate in the blogging community about the EU VAT-MOSS that will come into effect from 01 January 2015. Jawad Khan is a Content Marketing Specialist at Quality Trade , a leading marketing and trading platform for B2B companies.

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