Hootsuite

JANUARY 31, 2024

Will it impact engagement? For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. I also chose not to include any hashtags because I didn’t want them to impact the visibility of my posts. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. Community Manager: To Be Or Not To Be! American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Ari Herzog

MARCH 13, 2012

With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). . — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. This campaign follows a successful 2012 Pin It To Give It, where the company secured over 7,000 re-pins, resulting in the donation of over 7,000 eyeliners to Look Good Feel Better women undergoing cancer treatment. The tricky part?

Campaign 131

Campaign Forums Curation Social Media 131

Convince & Convert

FEBRUARY 22, 2013

Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados. At the end of 2012, LinkedIn sent emails to their users with the top 1%, 5%, and 10% viewed profiles.

Brands 134

Brands Film Hashtag Campaign 134

ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it.

Communities 25

Communities Hashtag How To Instagram 25

Later

OCTOBER 29, 2019

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . And when asked about the shadowban conspiracy, Instagram stated that “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. .

Instagram 76

Instagram Hashtag Feed Feedly 76

ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it.

Communities 20

Communities Hashtag How To Instagram 20

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. With the surge in social media engagement came a surge in fantasy sports. One of the best ways to increase social media engagement is to ask a question.

Sports 83

Sports Social Media Engagement Compete 83

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Absolute PA

APRIL 25, 2014

I’m here to let you know that whether you are a freelance VA, a high street shop or even a business consultant, Instagram can work wonders for your biz, and is a great driver of brand engagement and website traffic. In fact, Facebook bought Instagram for a cool $1 billion in 2012 – so naturally, they work well together.

Instagram 83

Instagram Tips Hashtag Embedding 83

Mindjumpers

DECEMBER 9, 2015

Brands have realized that social media is not only about posting brand updates, but also about driving engagement by creating meaningful conversations. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

OCTOBER 8, 2018

Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. The company frequently features stories from the community. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Talkwalker SM

MAY 26, 2016

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Assess Reach vs. Engagement. When selecting the best influencer for your brand, you have to ask yourself what you are looking for: is it reach, or is it engagement?

Analytics 68

Analytics Influencer Apparel Airlines 68

Pixlee

NOVEMBER 3, 2016

It shows how users view, share and engage with your content. On Instagram, hashtag usage and engagement rates are included in the raw data. One of your targets is to achieve the highest level of engagement possible, and that means optimizing your social content according to your audience’s preferences.

Data 40

Data Social Media Marketing Influencer 40

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. In 2012, that number increased to more than $1.2 What’s the hashtag for that event you’re planning?

Syndication 103

Syndication Marketing Advertising SEO 103

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. 10 Tools for Managing Twitter Engagement by Practical eCommerce.

Tools 192

Tools Twitter Tips HootSuite 192

Later

JANUARY 1, 2020

In our State of Influencer Marketing Report with Fohr , our research shows that posts to the feed are declining year-over-year: Instagram users are saving only their “best” content for the feed, in an effort to keep their engagement rate high across all of their feed posts. View this post on Instagram. Did we mention it's free? ??.

Trends 87

Trends Instagram Marketing Influencer 87

Keyhole.co

DECEMBER 19, 2023

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 Gymshark does this by maintaining a strong social media presence and an active fitness community online. billion today. Stay Humble’. For example, take #WorkoutChallenge.

Strategy 52

Strategy Influencer Social Media Meme 52

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. We talk about how Nikki built her audience and how to stand out in a competitive niche.

Blogger 42

Blogger Groups Groups Fashion 42

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. It’s easier to promote hashtags, Twitter chats and special promotions specific to the brand.” The Top 20 Twitter Clients being Used in 2012 by WindMill Networking.

Tools 203

Tools Tips Twitter Klout 203

ProBlogger

JUNE 5, 2017

Nikki talks about how she’s not just built a large audience – but how she’s built such an engaging community. Nikki also talks about not only how to build a large audience but how to build engagement with your audience. We talk about how Nikki built her audience and how to stand out in a competitive niche.

Blogger 36

Blogger Groups Groups Fashion 36

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. Try it free today.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

APRIL 22, 2019

That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. These windows of high engagement can likely help to generate even more likes and engagement, especially for brands just starting out. Trying to improve your overall Instagram engagement?

Instagram 111

Instagram Marketing Hashtag Statistics 111

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 24, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). One of them is sort of consumer engagement apps. Twitter hashtags are everywhere. Yeah, I’ve noticed it more and more.

Social Media 115

Social Media API Training Class 115

Mindjumpers

JANUARY 28, 2013

So, today is the day when Community Managers all over the world should feel a bit more appreciated. In this post, I’ll list some great articles on the topic and point out a trend that you as a Community Manager can’t overlook. The role of a Community Manager. 10 Qualities of an Effective Community Manager.

Communities 252

Communities Trends Guidelines Hashtag 252

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 3) Make Yourself Useful Want to make your visual content more engaging to your consumers?

Strategy 158

Strategy Tips Case Study Instagram 158

Hootsuite

JULY 17, 2023

The best social media tools help you monitor your engagement and provide insight into what’s working well — and what’s not. You can easily repurpose your top posts, flag and fix typos, upload branded graphics, and even get recommendations for which hashtags to use and the best time to post. Pricing: Plans start at $6 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. To make Kuno’s company culture and values transparent and top-of-mind by consistently providing engaging visuals.

Hosting 109

Hosting Instagram How To Metrics 109

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. What type of posts generate the most engagement on Facebook? Reddit and StumbleUpon drive the least engaged visitors. Only 20% of CMOs use social networks to engage and collaborate with customers. Business 2 Community ). Not as believable.) ( Business 2 Community ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

OCTOBER 1, 2018

This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond. Hailley : As many of you might remember, Systrom and Krieger, have been at the company since Instagram’s acquisition by Facebook in 2012 for $1 billion. Brian : Agreed, Hailley.

Video 84

Video Facebook Instagram Groups 84

Convince & Convert

FEBRUARY 2, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They’ve been encroaching a little bit on their developer community’s turf. 2012 Edelman Trust Barometer: Global Deck. Please Support Our Sponsors. Eric: Yeah.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

NOVEMBER 12, 2013

Less than half view social media as important for supplier/partner engagement. ( are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ). And these people can vote. Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Sprout Social

NOVEMBER 23, 2016

With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Social media posts with images see 650% more engagement than text-only posts. They’re a great way to gain exposure while growing and engaging your audience. SproutChat.

Social Media 40

Social Media Content Meme Geotagging 40