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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets.

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. By BJ Bueno , guest author.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?

Social Media Is CRM

Social Media Network Marketing

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis.

Where are my peanuts?

Idaconcpts

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Then take a look at the recent Virgin Mobile ads in August 2010.

How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp.

CPC 7

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Have you ever wondered what people are REALLY saying about your brand ?

A Business Pivot: What You Need to Know

Spin Sucks

In 2010, I had to figure out how we were going to survive the Great Recession. But I made a decision in 2010 that I didn’t realize was highly strategic or even ahead of its time…we were in survival mode and it was the only decision I could make. By Gini Dietrich.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. CMAD was started in 2010 by Jeremiah Owyang, a California-based web strategist.

Social Media a CRM perspective

Social Media Network Marketing

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis.

How Transparent is Too Transparent?

Socialized

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

12 Reasons You Should Use Twitter for Business

Spin Sucks

It’s an advisory board and focus groups rolled into one. I’ve set up groups in TweetDeck that allow me to quickly scroll through information I want in as little as five minutes.

Kill The Five Year Plan: Is It Time To Unplan Your Business?

Gemma Went

This new generation of 2010 businesses requires a new approach to planning: it’s time to ditch traditional planning and replace it with ‘unplan’ thinking.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs.

FAQ 2

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. For instance, when Gap decided to change its logo in 2010, the public completely rejected it via social media.

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what.

Curating, not moderating, the flow of content and participation

www.headshift.com

I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focus group) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion.

NGO 1

Is Neuromarketing Good for Us?

Spin Sucks

Thus, neuromarketers believe, traditional market research methods — such as consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.&#.

Listening Comes First

Geoff Livingston

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Dynamic conversations can turn into virtual focus groups for savvy organizations that tune in.

The State of Social Media Marketing 2012 [DATA]

SocialFish

This, despite many seeing the tipping point of social media as 2010 , when the ROI question and the business benefits of social media were really taken into the mainstream. This great summary by Danny Brown was first posted on his blog here.

Data 42

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. 2010 SEO Trends. Blogging and Social Media Goals for 2010.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Customer Focused Content Marketing Works for MindLeaders.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? SMA is a feature set that can work into multiple categories; look for SMA companies to focus their feature sets on specific use cases, and expect acquisitions that work into acquirer's existing businesses.

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. A synergy between both is ideal as the Obama presidential and GOP 2010 midterm elections have shown us.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They focus on fostering customer behaviors that lead to profitability. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. It’s entirely possible you love this commercial. I don’t.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. It’s entirely possible you love this commercial. I don’t.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

I’ve been focusing on how the buyer experience and the sales. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

Ford's Got a Reason to Fiesta

Social Media Marketing

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Since the Fiesta won't be delivered until the spring of 2010, there are still a few months to go to continue the online buzz.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If these Royal Champion folks were bloggers and focused their posts outside the cruise community and to possible prospects, the sentiment wouldn’t have been that of “I didn’t get chosen&# but rather “this looks cool,&# perhaps.