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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265
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Ford's Got a Reason to Fiesta

Social Media Marketing

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great. But how will that happen now that the program is over?

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. that interests the people. There website called [link] is full of such great offers.

Startup 109
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How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said.

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Social Media a CRM perspective

Social Media Network Marketing

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. Unported License.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Mater of fact that gets a standing ovation… But now I want to share it… Feel my pain… I have to leave my email to a browser… on a mobile device that could well spell a don't bother.

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Where are my peanuts?

Idaconcpts

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Then take a look at the recent Virgin Mobile ads in August 2010. It’s just a little Italian guy doing his own thing, no big company or anything. “No problem&# , he says.

Airlines 117