2008, Campaign, Marketing and Microblogging

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media

Social Media Marketing Digg MySpace

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? Great content, #2, works across the board for social media.

Communities

Communities Marketing MySpace Yahoo

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

Social Media

Social Media Digg Brands Marketing

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Similarly, your social media marketing initiatives might sound great until someone goes out and ruins it for you.

Social Media

Social Media Marketing Digg Consultant

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

JANUARY 12, 2010

While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here.

MySpace

MySpace LinkedIn Facebook Social Networking

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

Apple

Apple Twitter Forums Policies

The Social Media Strategist

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients. Social Media Networking is part of the overall marketing scenario.

Social Media

Social Media Widget Reputation Disqus

How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

APRIL 22, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > How You Can Benefit from Real Time Search How You Can Benefit from Real Time Search by Tamar Weinberg on April 22, 2010 Share This is a guest post by Evan Britton, founder of Sency. Tiger Woods photo by Shutterstock.

Engineering

Engineering Wikipedia MySpace Yahoo

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation

Reputation Chemicals Issues Consultant

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy.

Hotels

Hotels Social Media Communities Discount

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about. In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Some people get that.

Social Media

Social Media Engagement Forums Policies

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands

Brands Message Boards Travel Forums

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media

Social Media Marketing Consultant Communities

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s my list for 2008. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009.

Marketing

Marketing SEO Journal Engineering

Best Internet Marketing Blog Posts of 2007 Â» Techipedia | Tamar.

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Perhaps Darren’s advice resonated with his readers?

Marketing

Marketing StumbleUpon SEO Reputation

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. You can do many things to market your business, add value, and empower your customers. I am one of those users.

Facebook

Facebook How To Marketing URL

How Young is Too Young?

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin. Answers Yahoo!

Blogger

Blogger StumbleUpon Communities Journal

Is Viral Marketing for Everyone? An Interview with Language.

Techipedia: Tamar Weinberg

JULY 29, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game Is Viral Marketing for Everyone? And that’s the power of the viral marketing. (By

Marketing

Marketing Film StumbleUpon Project

Viral Marketing: Weezer Gets it Right

Techipedia: Tamar Weinberg

MAY 28, 2008

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. Here’s a look at their amazing creation: These are all the original YouTube stars. Internet Viral Video MashUp from Weezer!

Meme

Meme Marketing Digg StumbleUpon

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media

Social Media Marketing Policies Sysomos

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Always be Listening.

Social Media

Social Media Strategy Yahoo Communities

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be.

Sites

Sites Social Media Digg Blogosphere

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

MARCH 17, 2010

If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. That’s how you use your co-worker’s use of the web to further the company’s marketing strategy!

Communities

Communities Twitter Web 2.0 ROI

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands

Brands MySpace Yahoo StumbleUpon

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing

Marketing How To SEO Training

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. Let me know how I did in the comments. What is the Definition of SEO?

SEO

SEO Social Media Marketing Reputation

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions

Questions Social Media How To Postrank

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Successful Twitter Marketing Strategies by Social Media Optimization. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum. Twitter Strategy.

Tools

Tools Twitter Tips Statistics

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics

Statistics Research Social Media B2B

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. Is Social Media Becoming Boring?

Social Media

Social Media SEO Blogger Communities

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Guilty as charged!

Products

Products Consultant Price Social Media

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

While I will make *rare* exceptions for people who are truly producing something relevant, innovative and about which they are passionate, I will never respond positively to a third-person marketer contacting me. I think that your example about the commercial product is exactly what is wrong with the marketer.

Blogger

Blogger Press Release Advertising Review

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research

Research Social Media B2B Statistics

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. At that point, I gave up and powered up WordPress. It’s not too late. Keep up the great work.

Social Media

Social Media Foursquare Marketing Flickr

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. As a blogger, you have the potential to reach a tremendous audience. You can do something else entirely.

Blogger

Blogger Yahoo Buy Twitter

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why. Much like SEO.

SEO

SEO Social Media Marketing Digg

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer

Influencer How To Press Release Blogger

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media

Social Media Klout Influencer Feed

An Open Letter to Facebook

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. The problem is that Twitter didn’t try to market itself as a private platform. Consequently, I was the original creator of the Fan Page.

Facebook

Facebook Issues MySpace Privacy

Is Social Media the Final Frontier of Marketing?

A Brief Introduction to The New Community Rules: Marketing on the.

Trending Sources

Social Media Marketing Without Brand Awareness Can Kill You.

6 Things Parenthood Taught Me About Social Media Marketing

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

The Social Media Strategist

How You Can Benefit from Real Time Search » Techipedia | Tamar.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

How a Small New York City Hotel Put Itself on the Map through.

3 Golden Business Rules for Social Media Engagement

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

What Traits Define a Social Media Marketer?

Best Internet Marketing Posts of 2009

Best Internet Marketing Blog Posts of 2007 Â» Techipedia | Tamar.

Top 6 Ideas for Incredible Viral Content for Social Media.

How to Use Facebook for Business and Marketing

How Young is Too Young?

Is Viral Marketing for Everyone? An Interview with Language.

Viral Marketing: Weezer Gets it Right

7 Truths About Social Media Marketing

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Blogging: Social Media is Not Only About Social Media Sites

10 Community Manager Responsibilities that Don't Involve Twitter.

Creating Passionate Customers: Brand Evangelism and What it Means.

Advice for a New Internet Marketer (or How to Spot Internet.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Is Social Media Becoming Boring?

The Audacity of Free: The Products and Services Edition

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Best Social Media Stats and Market Research of 2010 (So Far)

What You Can Learn About Social Media Marketing from TLC

Make a Wish for Someone Else this Holiday Season (and the Power of.

Why SEO is Easier than Social Media Marketing

How to Get an Influencer's Attention

No, You Can't Automate Social Media!

An Open Letter to Facebook

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