Social Media Strategery

DECEMBER 24, 2009

christmas , dod , gov20 , government , holiday , norad , radar , santa , social media , web 2.0 link] sradick Ari – Booz Allen has coordinated the effort to design and develop the NORAD Tracks Santa web site each year since 2007. Facebook firewall gov20 government government 2.0 Where’s Santa at now?

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today. It can make all the difference in nurturing a positive perception of your company. Answers Yahoo!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Power User (Web Worker Daily): Not many people talk about using del.icio.us Become a del.icio.us

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 22, 2010

However, keep in mind that the real time search is about today: the archiving of old results is still in its infancy, so its important to stay on top of this information immediately after launching a new campaign or product. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Laurel Papworth

AUGUST 3, 2010

I should do one with this quote: “What the housewives of Australia need to understand as they do the ironing is that if they get it done commercially it’s going to go up in price, and their own power bills when they switch the iron on, are going to go up,&# Mr Abbott said. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Why does one have to visit the same old web page with the same old messaging? Great content, #2, works across the board for social media. Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Bare Feet Studios

OCTOBER 1, 2008

We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc. Though they are free and quick to sign up for, each service has its own DNA or culture, and understanding how to develop campaigns for each of them is a job for experts. Who Should Attend?

Social Media 40

Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, internet TV and YouTube , blogging, Twitter , etc. Have a web 2.0 And that is all centered around the social web. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Some people get that. Answers Yahoo!

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it. For example, when someone posted a video parody on YouTube, it was featured in local Philippine television.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin. Answers Yahoo!

Blogger 241

Blogger StumbleUpon Communities Sites 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media doesn’t have to be a challenge thanks to tools that help you track measurement, assess the reach of campaigns, give you updates when someone talks about you, and more. Sure, you can have viral campaigns that truly rock, but at the end of the day, it’s all a substantial time investment. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Does brand evangelism work? Answers Yahoo!

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

MAY 5, 2010

It also reminds you that Facebook is one of their social destinations on the web, but that you might be interested in their YouTube page. Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 28, 2008

Here’s a look at their amazing creation: These are all the original YouTube stars. The video has been posted to YouTube numerous times since May 23rd and has already seen over 4 million views. The kitchen sink of YouTube memes. Plus, the song has been in my head for the last 3 days.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. If you get your product name out among many blogs, eventually, the word gets out.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. btw, January 11, 2007? Answers Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius. Answers Yahoo!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. We have several successful case studies and testimonials from companies where we have produced successful internet marketing campaigns. Answers Yahoo!

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. It’s also available in PDF format.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Social Media 217

Social Media Foursquare Marketing Flickr 217

The Marketing Blog

MAY 1, 2008

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. As IPL still had sometime, thats when the Pepsi decided to zero in on YouTube. The scope of my blog-posts span across the Enterprise 2.0

Social Media 100

Social Media Web 2.0 Startup FeedBurner 100

Bare Feet Studios

DECEMBER 13, 2008

The Social Web is about conversation. These videos, despite being posted in YouTube where people can leave comments, are not the beginning of a conversation, they are commercials in look, feel, and tone. YouTube is going to get you slammed with negative comments – no way around that. Yes, even in web 2.0

Social Media 44

Social Media Viddler Upcoming Hosting 44

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Social Media 251

Social Media Klout Influencer Feed 251