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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K Episode Summary.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. And I would argue this is exaggerated even more when it comes to B2B Marketing. Share this on Linkedin.

B2B 243
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LinkedIn, Social Media And Bubbles

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Late last week, LinkedIn became the biggest U.S. The commentary mostly revolves around this being either a sign of the new apocalypse or what is to be the next great Internet stock market bubble (in some business circles, these are the same thing). The big question is: is LinkedIn just hype or is this the real deal?

LinkedIn 108
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Journalism And The New Media With Jay Rosen

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My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. In 1999, Yale University Press published his book, What Are Journalists For? I'm a huge fan.

Journal 89
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The Hot Mess Dumpster Fire That Is Corporate Content

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We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. The list goes on from YouTube to LinkedIn to Medium and beyond. That all of this publishing empowers brands to speak in a more human, humane, friendly and relevant voice and tone.

Content 55
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Lessons In Starting Over

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I started blogging back in 2003 (and have not stopped since). I just write, and I love the fact that I have this tiny little publish button that enables me to distribute whatever is happening in between my earholes to the world (or, the small amount of people who care to read and engage with it). digital marketing agency.

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The Changing State Of Blogs

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meme that seems to be back in the public zeitgeist (the show will be published in the coming weeks). We would use independent RSS readers, web browser-based readers or email add-ons to have these pieces of content delivered to the reader, the moment that they were published by the writer. What is a blog? From a blog post to an article.

RSS 40